Digital marketing intern Jobs in Madison, WI

Job Description

The marketing intern will support North America Branch marketers by assisting with the creation of targeted marketing strategies. There is opportunity to build and execute marketing tactics and plans for obtaining opt-ins, user data, engagement, and user experience using our marketing tech deck and analytical tools. The intern will contribute to campaign development, including customizing messaging for customer personas, selecting tactics, and evaluating lists and metrics.

CORE DUTIES :

1. Develop audience, messaging, and content for marketing tactics and campaigns.

2. Support metrics monitoring and campaign reporting.

3. Use online resources, market reports, and social media to gather information about life science companies.

4. Collaborate with the marketing strategists and account managers to support branch initiatives.

5. Leverage AI and support building GPTs to enhance marketing efforts and team growth.

6. Support development of creative assets (images, videos, flyers, presentations) in Adobe Express.

7. Develop and execute sales support requests.

8. Demonstrate inclusion through their own words and actions and is accountable for a safe workspace. Acts with kindness, curiosity and respect for others.

9. Embrace and be open to incorporating Promega's 6 Emotional & Social Intelligence (ESI) core principles in daily work.

10. Understand and comply with ethical, legal and regulatory requirements applicable to our business.

KEY QUALIFICATIONS :

1. High School diploma or proven work experience that ensures you are ready to be successful in this role.

2. Pursuing a bachelor's in Marketing, Communications, or Business.

3. Demonstrated proficiency in digital tools and technology, including Microsoft applications and mobile platforms, with the ability to adapt and leverage emerging technologies, such as artificial intelligence, to improve efficiency, automation, and collaboration.

PREFERRED QUALIFICATIONS :

1. Previous internship experience

2. Experience working with Adobe Creative Suite.

3. Interest in understanding the life science market.

4. Interest in project management and project management tools.

PHYSICAL DEMANDS :

1. Ability to remain stationary for several hours at a time.

2. Ability to use a computer / Microsoft Office applications.

3. Ability to move objects up to 20 pounds.

Diversity is important at Promega. We are proud to be an Equal Opportunity Employer, and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected class.