Digital marketing Jobs in Columbia, MO

Description

JOB SUMMARY

As a Digital Product Manager for My Highmark, a site for members to view claims, explore coverage, and find care, you'll play a pivotal role in representing the customer's voice throughout the product development lifecycle. As part of your role, you will establish and evangelize the vision and strategy for the Login & Registration experience for members, ensuring that it meets the needs of customers. You'll also be expected to work closely with cross-functional teams to drive increased member engagement.

In this role, you will bridge technology, business, and customer needs to create remarkable digital experiences that solve customer problems, drive business value, and produce desired outcomes. You'll collaborate with digital design, digital development, and data & analytics counterparts to align and coordinate efforts for effective delivery. Additionally, you will gain alignment and support from key strategic partners and stakeholders as you oversee the execution of your vision.

ESSENTIAL RESPONSIBILITIES

• Familiar with customer digital journeys, and their preferences and expectations. Under guidance, identifies problem areas, points of friction, and jobs to be done. Creates and tests hypotheses that translate problems into relevant digital solutions and experiences.
• Serves as the point of contact for assigned digital products both internally and externally.
• Familiar with the potential application of new technologies, market trends, and vendor capabilities. References the inventory of existing digital capabilities and determines whether they can solve identified problems or if new capabilities are needed. Participates in build, buy, or partner evaluations and vendor integration evaluations in collaboration with digital design, digital development, and other stakeholders. Manages multiple sources of intake and demand, sifts through the “noise” to determine priorities that will drive the best results, and manages relationships with key stakeholders.
• Defines, tracks, and monitors key performance indicators and outcomes of digital products. Implements strategies to iterate and continuously improve performance of digital products.Leverages quantitative metrics and qualitative observations to derive customer insights and digital product improvement opportunities.
• Familiar with the department's and the company's strategy and competitive position, and develops a holistic product vision and the corresponding product strategy to drive maximum value. Clearly set and communicate roadmaps, priorities, experiments, and decisions across audiences, from product team to key stakeholders.
• Serve as accountable owner for the digital products / tools as assigned. Manages the digital product roadmap and backlog and uses input from customers and internal stakeholders to frequently refresh and re-prioritize the backlog.
• Coordinate with other Product Managers to ensure cross-product alignment.Collaborates with other Digital Product Managers.
• Other duties as assigned or requested.

EDUCATION

Required

Substitutions

Preferred

EXPERIENCE

Required

Preferred

LICENSES or CERTIFICATIONS

Required

Preferred

Product Manager Certification

SKILLS

Language (Other than English) :

None

Travel Requirement : 0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Frequently

Travel regularly from the office to various work sites or from site-to-site

Occasionally

Works primarily out-of-the office selling products / services (sales employees)

Never

Physical work site required

Lifting : up to 10 pounds

Constantly

Lifting : 10 to 25 pounds

Occasionally

Lifting : 25 to 50 pounds

Rarely

Pay Range Minimum : 78,900.00

Pay Range Maximum : 146,000.00

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation / gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation / gender identity, protected veteran status or disability.

EEO is The Law

Equal Opportunity Employer Minorities / Women / Protected Veterans / Disabled / Sexual Orientation / Gender Identity ()

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