Digital marketing Jobs in Fort Wayne, IN

About the Role

The Digital Marketing & Programs Manager is responsible for developing, implementing, and managing marketing campaigns that enhance online presence, provide compelling programs, and engage with target audiences all in alignment with our corporate marketing strategy. This position is responsible for developing strategies that drive engagement, increasing brand awareness, and boosting omnichannel sales. The Digital Marketing & Programs Manager will manage the overall omnichannel marketing strategy and execution of plans for new and existing products.

Key Responsibilities :

• Develop and execute member digital marketing campaigns across multiple channels, including social media, email marketing, SEO / SEM, and display advertising to help members drive sales.
• Spearhead a new and innovative digital marketing roadmap for Do it Best to include loyalty and member marketing software.
• Develop, oversee and execute a member digital marketing strategy across all digital channels including web, email, social media, and display advertising campaigns.
• Partner with Ecommerce to monitor, track, and report on feedback and online reviews.
• Organize and participate in events to build community and boost brand awareness.
• Coordinate with Ecommerce and Communications teams to ensure consistency in brand voice and aesthetic.
• Liaise with Merchandising and Sales departments to stay updated on new products, strategies, and features, contributing to and following the corporate marketing strategy.
• Stay up-to-date with digital technology trends, attending relevant conferences and trade shows.
• Develop, implement and manage marketing programs designed to ensure our retail customers / members maintain their competitiveness in their respective markets.
• Collaborate with cross functional leadership and teams to ensure coordination and alignment with the overall marketing strategy and program training and awareness.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Work with other customer facing managers to provide members with analysis of their customer shopping data and turn it into actionable tactics to drive sales by increasing customer recency, frequency, and monetary spend.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Analysis and understanding of the competition, both from a ‘who’s winning in the space’ perspective to robust analysis of Do it Best’s top omnichannel competitors.
• Stay current and engaged in driving results with currently running programs while constantly evaluating new program opportunities and partnerships that will drive brand awareness, provide additional customer journey metrics, and increase conversion and customer retention.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Focus on enhancing the consumer loyalty program to extract meaningful data and insights.
• Monitor and manage department revenue and expense budgets and forecasts.
• Partner with the learning and development teams to provide training and materials for members and employees.
• Manage relevant vendor relationships with responsibility for program contracts and billing.

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