Digital marketing manager Jobs in Frisco, TX

Community & Enrollment Marketing ManagerThe Learning Experience is the nation's fastest growing Academy of Early Education franchise, with over 450 centers across 29 states. We are dedicated to making a positive difference in the lives of children, their families, and communities through innovative early childhood education. Our core values emphasize an innovative mindset, collaboration, and community impact.Summary: We are seeking a Community & Enrollment Marketing Manager to support our four locations of early childhood education centers. All of the locations are in prime growth markets of the DFW Metroplex - Plano, Frisco, McKinney, and Lewisville. This role is ideal for someone who is highly social, organized, creative, and deeply invested in the local community.Responsibilities:Develop and execute comprehensive marketing strategies to increase community engagement and student enrollment.Manage digital marketing campaigns across social media, email, and other channels.Optimize online presence through SEO, content marketing, and analytics.Collaborate with all four centers to tailor local marketing initiatives.Analyze campaign performance and adjust strategies for maximum impact.Coordinate with all four location teams to support enrollment goals.Oversee marketing budgets and ensure efficient resource allocation.Stay updated on industry trends to keep our marketing efforts innovative.This is not a remote or purely digital role. You will be actively representing our schools in the community, attending events, building relationships with families and local businesses, supporting tours, and driving enrollment through authentic, in-person engagement paired with strong digital marketing execution.Key Responsibilities:Community Outreach & Event Marketing (Core Responsibility)Attend and represent all four schools at a minimum of 10 local community events per monthExamples: city festivals, library events, HOA events, kids' activities, mom groups, school fairs, fitness centers, churches, local businessesIdentify, schedule, and coordinate new outreach opportunities specific to families with children ages 6 weeks6 yearsBuild relationships with:Local elementary schools & PTAsPediatricians, OB-GYNs, speech/OT clinicsGyms, swim schools, dance studiosReal estate agents & apartment communitiesTrack event ROI (leads collected, tours scheduled, enrollments generated)Tours & Enrollment SupportSupport Directors with school tours, open houses, and enrollment eventsEnsure consistent, high-quality tour experience aligned with our brand and valuesFollow up with prospective families via phone, email, or textAssist with:Lead nurturingWaitlist management supportOpen house promotion and executionSocial Media & Digital MarketingManage and create content for:InstagramFacebookLocal parent/community groupsCapture real, authentic content from the schools: Classroom moments, Events, Teacher spotlights, Curriculum highlightsQualifications & Experience:2+ years experience in: Childcare, preschool, or family-focused marketing (strongly preferred) OR community/event marketing with a strong local presenceSchedule & Compensation:Full-time role - Mix of weekday, evening, and occasional weekend events Compensation based on experience (salary + potential performance incentives)Compensation: $58,000.00 - $80,000.00 per year