Digital marketing specialist Jobs in Charlotte, NC
Create a job alert for this search
Digital marketing specialist • charlotte nc
- Promoted
Digital Marketing and Activation Specialist
Yokohama Off-Highway Tires America,IncCharlotte, NC, USMarketing Specialist
CAROLINA PRGCharlotte, NC, US- Promoted
Digital Specialist I
VRC CompaniesCharlotte, NC, US- Promoted
Digital Construction Specialist, SITECH
SiTech Horizon Professional ServicesCharlotte, NC, US- Promoted
Digital Marketing Sales Executive - Mid Atlantic
Market Masters Media GroupCharlotte, NC, USDigital Marketing Specialist
SelectekCharlotte, NCDigital Marketing Intern (Unpaid)
Nexstar Media GroupNC, CharlotteMarketing Specialist
McKim & CreedCharlotte, NC , US- Promoted
Digital Marketing Strategist / Lead
Luxer OneCharlotte, NC, US- Promoted
Digital Insurance Specialist
Taylor Made Financial ServicesCharlotte, NC, USDigital Marketing Associate
Ryan Consulting GroupCharlotte, North Carolina- Promoted
DIGITAL SALES SPECIALIST - WBTV
Gray TelevisionCharlotte, NC, USDigital Marketing Brand Representative
Market My MarketCharlotte, NC, USDigital Marketing and Activation Specialist
MediabistroCharlotte, NC, United StatesDigital Marketing and Activation Specialist
Yokohama-ATGCharlotte, NC, United StatesDigital Marketing and Activation Specialist
Alliance Tire Americas Inc.Charlotte, NC, United States- Promoted
Digital Marketing Specialist
VirtualVocationsCharlotte, North Carolina, United States- Promoted
Senior Digital Marketing Specialist
Verbatim AmericasCharlotte, NC, US- Promoted
Retail Marketing Specialist
Shine Social BrandCharlotte, NC, USDigital Marketing and Activation Specialist
Yokohama Off-Highway Tires America,IncCharlotte, NC, US- Full-time
Job Description
Job Description
Job Title : Digital Marketing and Activation Specialist
Department : North America - Marketing
Location : Charlotte, North Carolina
FLSA Status : Exempt
Summary
The Digital Marketing & Activation Specialist plays a key role in driving brand visibility, customer engagement, and campaign execution across digital channels and in-market experiences. This position blends creative thinking with data-driven strategy to support brand growth and sales enablement through both online and offline initiatives. The ideal candidate is collaborative, detail-oriented, and excited to bring ideas to life through digital campaigns and brand activations. This role reports to the VP of Marketing.
Responsibilities :
- Develop and execute high-impact digital marketing campaigns across paid media, email, social, and web platforms.
- Be up to date on emerging trends (e.g., Generative AI) and identify ways to integrate new technologies into marketing programs.
- Build and manage the monthly social media content calendar; work with vendor partners to develop high-quality creatives and ensure timely posting across relevant channels.
- Lead influencer marketing campaigns—connect with influencers, gather product usage experiences, and create compelling content (videos, carousels, etc.) for distribution.
- Travel with Sales / Product Management teams to customer and dealer locations to gather insights, testimonials, and campaign feedback; identify competitive trends and potential content opportunities.
- Work cross-functionally to generate new product marketing ideas and ensure alignment with business goals.
- Plan, coordinate, and execute brand activations and event marketing, ensuring impactful brand representation.
- Liaise with creative vendors to develop high-quality digital content and marketing assets.
- Track campaign performance and optimize based on data insights using platforms such as Google Analytics, Meta Ads Manager, and CRM dashboards.
- Monitor competitor activity across digital and social channels; recommend strategies for differentiation.
Requirements / Qualifications :
Preferred Qualifications :