Digital marketing specialist Jobs in Virginia Beach, VA

Job Description

Job Description

Benefits :

401(k)

Competitive salary

Dental insurance

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Vision insurance

About Us :

British Swim School is a leader in water survival and swim instruction for all ages and abilities. We are dedicated to saving lives and making learning to swim an enjoyable experience. As a Marketing Specialist, youll play a key role in driving brand awareness, customer acquisition, and revenue growth.

Job Summary :

The Senior Marketing Specialist will support strategic marketing initiatives to promote our services and expand our reach. Reporting to the Director of Marketing, this role combines creativity, data-driven insights, and a passion for impactful campaigns. Youll collaborate with cross-functional teams and external partners to deliver high-quality marketing strategies.

Key Responsibilities :

• Assist with marketing activities and policies to promote products and services.
• Create content for franchise recruitment and consumer marketing, including email templates and newsletters.
• Conduct market research and competitor analysis to identify growth opportunities.
• Track and report on marketing assignments, such as public relations coverage and intranet communications.
• Support the marketing team with administrative tasks like preparing reports and data entry.
• Execute brand compliance audits as scheduled or requested.
• Develop and implement marketing plans to align with brand initiatives.
• Collaborate on partnerships to enhance visibility and drive customer acquisition.
• Ensure brand consistency across all marketing materials and channels.
• Stay informed on industry trends to inform strategies and maintain a competitive edge.

Required Qualifications :

• Bachelors degree in Marketing, Communications, or a related field (Masters degree preferred).
• Proven experience in marketing roles focusing on digital marketing, brand management, or advertising.
• Strong analytical skills to interpret data and make data-driven recommendations.
• Exceptional written and verbal communication skills with attention to detail.
• Proficiency with digital marketing tools, social media management platforms, and email marketing software.
• Creative problem-solving abilities and a track record of successful marketing campaigns.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Strong interpersonal skills for cross-functional collaboration.
• Passion for marketing and a proactive attitude toward learning and growth.

Why Join Us?

At British Swim School, were not just teaching swim lessons; were making a difference. Join a team that values innovation, teamwork, and dedication to a life-saving mission. With our parent company, Buzz Franchise Brands, youll be joining an organization consistently recognized for its outstanding workplace culture, including recently being named to Outside Magazine's 50 Best Places to Work in 2024 list, showcasing our commitment to employee well-being and growth.