Digital strategist Jobs in Athens, GA

Posting Details

Posting Details

Posting Number S13225P

Working Title Content Strategist

Department MarComm-Strategic Marketing

About the University of Georgia

Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education

https : / / www.uga.edu / ) . The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly formed School of Medicine.

About the College / Unit / Department

College / Unit / Department website

Posting Type External

Retirement Plan TRS

Employment Type Employee

Benefits Eligibility Benefits Eligible

Full / Part time Full Time

Work Schedule

Additional Schedule Information

Monday-Friday, 8am-5pm. Occasional nights and weekends.

Advertised Salary $60,000-$65,000

Posting Date 02 / 10 / 2025

Open until filled Yes

Closing Date

Proposed Starting Date 04 / 01 / 2025

Special Instructions to Applicants

Location of Vacancy Athens Area

EEO Policy Statement

The University of Georgia is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([email protected]).

USG Core Values Statement

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at

https : / / www.usg.edu / policymanual / section8 / C224 / #p8.2.18_personnel_conduct .

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at

https : / / www.usg.edu / policymanual / section6 / C2653 .

Position Information

Classification Title Marketing / Public Relations Professional

FLSA Exempt

FTE 1.00

Minimum Qualifications

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education / experience in lieu of the required minimum qualifications.

Preferred Qualifications

Familiarity with higher education marketing and communications.Advanced knowledge of analytics tools (e.g., Google Analytics) and data visualization platforms.Experience with content planning tools and workflows.Strong understanding of digital marketing trends, SEO, and accessibility best practices.Position Summary

The Content Strategist leads the development and execution of an omnichannel content strategy, aligning it with the university's mission, academic goals, and institutional priorities. This role is pivotal in supporting the university's brand reputation, fostering engagement among diverse audiences.

In collaboration with the Marketing & Communications Data Analyst, the Content Strategist evaluates content performance metrics and audience insights to optimize strategies and deliver measurable results. They stay ahead of industry trends, leveraging an understanding of key university audiences-including prospective students, alumni, and donors-and uses technological advancements to plan compelling content that educates, inspires, and drives action.

The Content Strategist ensures the university's content approach is both innovative and cohesive, with an emphasis on collaboration across departments. They proactively identify strategic opportunities, pitch creative ideas, and ensure alignment with the university's broader goals. By delivering engaging, audience-focused content, this role helps the university's story resonate and achieve its objectives.

Knowledge, Skills, Abilities and / or Competencies

Bachelor's degree in Marketing, Communications, Journalism, or a related field.At least 3 years of experience in content strategy, marketing, or related fields, with a focus on strategic planning and collaboration.Strong understanding of content marketing principles and audience engagement strategies.Proven ability to analyze data and apply insights to refine strategies and achieve goals.Excellent organizational skills, with the ability to manage multiple projects and deadlines.Strong written and verbal communication skills, with experience working across diverse teams and stakeholders.

Physical Demands

Work in standard office environment

Is driving a responsibility of this position? No

Is this a Position of Trust? No

Does this position have operation, access, or control of financial resources? No

Does this position require a P-Card? No

Is having a P-Card an essential function of this position? No

Does this position have direct interaction or care of children under the age of 18 or direct patient care? No

Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No

Credit and P-Card policy

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the

UGA Credit Background Check website .

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the

UGA Background Check website .

Duties / Responsibilities

Duties / Responsibilities

Content Strategy & Planning (50%)

Participate in developing a comprehensive content strategy that supports UGA's brand and strategic goals.Maintain a centrally led, quarterly content plan to coordinate content efforts across the institution.Collaborate with Media Communications, Creative Services, Internal Communications, and Marketing & Brand Strategy teams to strategically plan content placement across all communication channels.Work with account and project managers to organize teams that develop, execute, and complete integrated marketing and communication plans.Build and sustain relationships with key stakeholders across UGA to source content ideas and ensure alignment with institutional goals.Percentage of time 50 Duties / Responsibilities

Cross-Functional Collaboration (30%)

Act as a strategic partner to internal teams, providing insights and recommendations to enhance the effectiveness of content marketing initiatives.Ensure all content strategies are aligned with UGA's broader marketing and communications goals, fostering a seamless, cohesive approach across channels.Serve as a liaison between teams to ensure that content efforts are integrated and coordinated for maximum impact.Percentage of time 30 Duties / Responsibilities

Data Management and Analysis (15%)

Collaborate with the Marketing & Communications Data Analyst to review performance data and make strategic recommendations.Use analytics and metrics to evaluate the effectiveness of content strategies and make data-informed adjustments as needed.Identify opportunities for content testing and experimentation, making recommendations for new projects or approaches based on results.Percentage of time 15 Duties / Responsibilities

Other Duties as Assigned (5%)

Stay informed about industry trends, emerging technologies, and best practices to enhance UGA's content marketing strategies.Contribute to special initiatives and projects as required by the department.

Percentage of time 5

Contact Information

Recruitment Contact

Contact Details

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name Leslie Colvin

Recruitment Contact Email [email protected]

Recruitment Contact Phone

Posting Specific Questions

Required fields are indicated with an asterisk (

Applicant Documents

Required Documents

Resume / CVCover LetterOptional Documents

Other Documents #1Other Documents #2