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Director of digital marketing Jobs in Columbus, OH

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Director of digital marketing • columbus oh

Last updated: 1 day ago
  • Promoted
Director of Marketing, B2C Home Services

Director of Marketing, B2C Home Services

Improveit Home RemodelingColumbus, OH, US
Full-time
Calling all OHIO Home Services Marketing Pros — This Is Your Moment.If you’ve ever wished for the chance to take everything you’ve learned — and lead the marketing charge at...Show moreLast updated: 30+ days ago
  • Promoted
Director of Marketing, B2C Home Services

Director of Marketing, B2C Home Services

improveit! Home RemodelingColumbus, OH, US
Full-time
Calling All Ohio Home Services Marketing Pros.If you've ever wanted the chance to lead the marketing charge at a trusted remodeling brand poised for explosive growth, get excited because your golde...Show moreLast updated: 30+ days ago
  • Promoted
Digital Marketing Consultant

Digital Marketing Consultant

Perseus Operating Group (Constellation Software)Columbus, OH, US
Full-time
Enspire for Enterprise is a premier digital marketing agency specializing in solutions tailored for franchise, multi-location, and enterprise businesses. We provide a full suite of digital marketing...Show moreLast updated: 30+ days ago
  • Promoted
Director of IT

Director of IT

giftHEALTH IncColumbus, OH, US
Full-time
The Director of IT is responsible for leading the company’s information technology function, including management of on-premises and cloud infrastructure, IT helpdesk personnel, and system ad...Show moreLast updated: 30+ days ago
Director of Communications

Director of Communications

ConfidentialColumbus, OH, United States
Full-time
An innovative platform dedicated to enhancing children's carpooling experiences.Information Technology & Services.Join our team as the Director of Communications, a vital role for our growing compa...Show moreLast updated: 10 days ago
  • Promoted
Director of Underwriting

Director of Underwriting

Sidecar HealthColumbus, OH, US
Full-time
Sidecar Health is redefining health insurance.Our mission is to make excellent healthcare affordable and attainable for everyone. We know that to accomplish this lofty mission, we need driven people...Show moreLast updated: 2 days ago
Director of Marketing

Director of Marketing

Marmon Aerospace & Defense LLCRemote, Ohio
Remote
Full-time
Marmon Aerospace & Defense LLC.Come join a team where People make the difference!As a part of Marmon Holdings, Inc.As a Director of Marketing, you will be responsible for developing and executing i...Show moreLast updated: 30+ days ago
  • Promoted
Digital Marketing Specialist

Digital Marketing Specialist

Columbus StaffingColumbus, OH, US
Full-time
We are seeking a skilled and experienced Digital Marketing Specialist to join our team.This role will be dedicated to the development, execution, and optimization of landing pages to improve user e...Show moreLast updated: 30+ days ago
  • Promoted
Director of IT

Director of IT

GifthealthColumbus, OH, US
Full-time
The Director of IT is responsible for leading the company's information technology function, including management of on-premises and cloud infrastructure, IT helpdesk personnel, and system administ...Show moreLast updated: 30+ days ago
  • Promoted
Director of Growth

Director of Growth

NarmiColumbus, OH, US
Full-time
Narmi is how community financial institutions unlock the very latest capabilities in digital banking and account opening so they can move faster, tap new growth opportunities, and be where banking...Show moreLast updated: 30+ days ago
  • Promoted
Senior Director of Digital Marketing

Senior Director of Digital Marketing

VirtualVocationsColumbus, Ohio, United States
Full-time
A company is looking for a Senior Director, Digital Marketing.Key Responsibilities : Develop and implement strategic digital marketing programs across the customer lifecycle Conduct audience anal...Show moreLast updated: 30+ days ago
  • Promoted
Digital Marketing Project Manager

Digital Marketing Project Manager

PhytAge LabsColumbus, OH, US
Full-time
Digital Marketing Project Manager Remote.PhytAge Labs is a fast-paced, ecommerce digital marketing company.We specialize in the distribution of science based, natural health and wellness supplemen...Show moreLast updated: 30+ days ago
  • Promoted
Director of Finance

Director of Finance

PeekColumbus, OH, US
Full-time
Corporate Finance Senior Leader.With over $3 billion in bookings of experiences, the Peek.The Peek Pro software suite provides world-class online booking, point-of-sale, and hundreds of automation ...Show moreLast updated: 30+ days ago
Director of Engineering, Marketing Services (Hybrid)

Director of Engineering, Marketing Services (Hybrid)

OhioX, Inc.Columbus, OH, United States
Full-time
A leading technology consultancy in Columbus, OH, is seeking a Director of Engineering to lead engineering efforts across projects. This role involves technical leadership, managing teams, and enhan...Show moreLast updated: 14 days ago
  • Promoted
Director, Growth Marketing

Director, Growth Marketing

Boulder CareColumbus, OH, US
Full-time
Boulder Care is an award-winning digital clinic for addiction medicine, recognized for both innovation and high quality of patient care. Founded in 2017 by CEO Stephanie Strong, our mission is to im...Show moreLast updated: 30+ days ago
Regional Director of Sales And Marketing

Regional Director of Sales And Marketing

GardantColumbus, OH, United States
Full-time
Regional Director of Sales And Marketing Gardant Management Solutions is seeking a Regional Director of Sales and Marketing to serve our Columbus Ohio region and Senior Living communities in Ohio.D...Show moreLast updated: 1 day ago
Director of Programs

Director of Programs

BIG BROTHERS BIG SISTERS OF OHIOColumbus, OH, United States
Full-time
The Program Director leads and supports the Program Department to ensure the effective delivery of high-quality services to youth, families, and volunteers in accordance with Big Brothers Big Siste...Show moreLast updated: 5 days ago
  • Promoted
Digital Marketing Intrapreneur

Digital Marketing Intrapreneur

Crimson CupColumbus, OH, US
Full-time
Job Title : Digital Marketing Intrapreneur.Company : Crimson Cup Coffee & Tea.We're seeking a few motivated and creative Digital Intrapreneurs to join our Sales & Marketing team as part o...Show moreLast updated: 30+ days ago
  • Promoted
Digital Marketing Specialist

Digital Marketing Specialist

Fresenius Kabi USA, LLCColumbus, OH, United States
Full-time
The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity...Show moreLast updated: 30+ days ago
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Director of Marketing, B2C Home Services

Director of Marketing, B2C Home Services

Improveit Home RemodelingColumbus, OH, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Calling all OHIO Home Services Marketing Pros — This Is Your Moment.

If you’ve ever wished for the chance to take everything you’ve learned — and lead the marketing charge at a trusted remodeling brand poised for explosive growth — get excited because your golden opportunity has arrived.

Who Are You?

You constantly build your direct response marketing skills. You’ve engineered lead machines that never sleep. You’ve outperformed marketing and demand generation in the most competitive B2C industries. You’ve turned digital and traditional marketing channels into high-octane lead fuel for sales teams — and you’ve done it in B2C verticals like home remodeling, replacement windows, roofing, HVAC, windows, gutters, basement refinishing, flooring, landscaping, and similar trades.

Now you’re ready to own it all — strategy, structure, spend, and scale. If that’s you, keep reading.

We’re Improveit Home Remodeling , a top-performing, fast-growing company with over 35 years of proven success and a clear path to continued growth.

We specialize in bath, window, and kitchen remodeling — and we’re expanding aggressively into new markets and categories.

We’re looking for a Director of Marketing who doesn’t just “get” B2C direct response marketing — but has led it, optimized it, scaled it, and obsessed over it . If your superpower is generating homeowner leads that turn into revenue, and if you’ve done it in verticals like home remodeling, roofing, HVAC, plumbing, siding, insulation, or replacement windows , we want you leading our next chapter of growth.

What You’ll Own

This isn’t a “keep the trains running” job. It’s a build-it-and-scale leadership role — ideal for a marketing growth architect who thrives at the intersection of creative, performance, analytics, and team development.

Direct Response Marketing / Demand Generation

  • Drive all facets of our B2C direct response marketing engine to create interest and demand in our products and services.
  • Lead our digital marketing strategy across Google Ads, Meta, YouTube, SEO, programmatic, display, retargeting, and paid social .
  • Manage media spend with a performance mindset focused on CPL, CPA, appointment rate, lead quality, and revenue attribution .
  • Build robust test-and-learn roadmaps to continuously optimize channel mix, creative, messaging, and targeting strategies.

Funnel Strategy & Lead Conversion

  • Architect the full funnel — from ad impression to call center to scheduled appointment — with performance visibility at every step.
  • Translate homeowner psychology and sales feedback into smarter, more effective campaign strategies.
  • Ensure seamless handoffs and lead quality alignment across marketing, call center, and sales teams.

    • Leadership & Team Development

  • Lead, coach, and grow a high-performing team of digital marketers, creatives, and channel specialists.
  • Foster a culture of collaboration, innovation, accountability, and data-informed decision-making .
  • Build new capabilities and org structures as needed to support our aggressive growth goals and evolving marketing mix.

    • Marketing Strategy & Execution

  • Own the go-to-market strategy for new product lines, new territories, and major brand campaigns .
  • Develop and execute integrated marketing plans across digital, traditional, and field channels.
  • Align campaign goals with company-wide revenue and lead conversion targets , working closely with sales and executive leadership.

    • Creative Direction & Asset Development

  • Oversee the development of all creative assets across channels and on brand — including ads, landing pages, direct mail, broadcast, email, and video .
  • Ensure creative execution is aligned with brand identity and performance metrics.
  • Collaborate with design, content, and external partners to bring bold, breakthrough campaigns to life.

    • Analytics & Performance Optimization

  • Define and monitor KPIs across campaigns, including CPL, appointment rates, ROMI, and attribution .
  • Use data to drive decision-making, report results to senior leadership, and fine-tune marketing investments.
  • Lead performance analysis, measurement, and optimization using GA4, Salesforce, SFMC, and internal dashboards .

    • Cross-Functional Collaboration

  • Partner closely with sales, call center, customer experience, and field marketing to align on customer journey and lead-to-sale strategy.
  • Serve as the strategic lead with external agency and media partners , ensuring performance expectations are exceeded.

    • What You Bring

  • 10+ years of progressive marketing experience, including 5+ years in B2C direct response marketing — preferably in home remodeling, home services, or similar verticals.
  • Proven experience building and scaling digital marketing campaigns that generate high-volume, high-quality leads in competitive markets.
  • A deep understanding of homeowner demographics, purchase triggers, and regional market behavior .
  • Strong background in paid media, funnel optimization, creative direction, and team leadership .
  • Familiarity with Salesforce, SFMC, Google Analytics, and attribution modeling tools .
  • A passion for performance and a bias toward testing, action, iteration, and ownership .
  • Executive presence and the ability to influence up, down, and across the organization.

    • What We Offer

  • Highly Competitive Compensation + Lucrative Bonus Opportunity
  • Medical and Dental Insurance Options
  • 401(k) Retirement Savings Plan + Match
  • Paid Vacation and Personal Days
  • Upbeat, Positive Work Environment
  • Career Advancement Opportunities
  • Contests and Fun Culture Initiatives
  • Brand-New Office Space
  • Fast-Paced, Growth-Oriented Workplace
  • Advanced Technology Tools
  • A Focus on Work-Life Balance
  • A Company-Wide Commitment to Marketing Excellence
  • The Stability of a 35-Year-Young Brand with the Energy of a Startup

    • Ready to Take the Stage?

    If you're a high-performing B2C marketer who knows what it takes to dominate in home services — and you're hungry to build, lead, and grow at scale — then let’s talk.

    #ZR

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