Director of digital marketing Jobs in New York, NY

At January, we're transforming the lives of consumers by bringing humanity to consumer finance. Our data-driven products help financial institutions streamline their collections, offering borrowers straightforward and compassionate solutions to regain financial stability and control over their lives. We're not just expanding access to credit - we're restoring dignity and giving millions of people the chance to achieve financial freedom.

About the Role

We're looking for someone to build our marketing function. As our Director of Marketing, you will be responsible for conveying the importance of the valuable work we're doing in consumer finance. You will help us become an industry leader in existing and new markets while ensuring our overall brand is accurately represented in the space. You'll help us acquire new logos and position January for optimal growth within an account. You will report to our Vice President of Business Operations and Business Development, and collaborate closely with numerous internal stakeholders, such as Product, Client Success, Operations, and Finance.

We are looking for a hands-on professional who thrives in figuring things out - often independently - in uncharted territory, who excels at process optimization (i.e. can break down a complex system into its key components, identify friction points, and methodically improve / remove them), who enjoys collaborating with others, and who holds themselves accountable for execution.

What You'll Work On

• Amplify our brand : You will craft and execute marketing strategies and content that elevate our brand presence for financial institutions and the broader fintech ecosystem. This work will improve our sales effectiveness but also our ability to attract top talent and partners.
• Enhance sales strategy : Align our marketing strategy with sales goals by partnering with the sales team to understand key challenges and identifying opportunities for improvement. You will serve as the strategic partner to the sales team and collaborate with them closely.
• Improve our employer brand : Work with the talent acquisition team to identify opportunities to improve January's exposure in top talent pools, boosting January's attractiveness to top talent.
• Drive market insights & strategy : Identify key opportunities and inform our strategic marketing decisions, keeping us ahead of the competition and top of mind for clients. This work will also inform our positioning for new product lines.

What You Bring to the Table

We are currently hiring for this position in our New York office.

As a New York City-based company, we are dedicated to transparent, fair, and equitable compensation practices that reflect our commitment to fostering an environment where all team members are valued and supported. We encourage individuals from all backgrounds to apply.

We are an equal opportunity employer committed to diversity and inclusion in the workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, age, veteran status, or any other legally protected characteristic.