Director of ecommerce Jobs in Stamford, CT

THE ROLE:

• The Director of Marketing is responsible for leading the strategic vision, development, and execution of all marketing initiatives across operations.
• This role drives brand growth, guest engagement, revenue performance, and long-term market expansion through integrated marketing strategies including digital marketing, social media, events, new restaurant openings, partnerships, loyalty initiatives, and in-restaurant marketing programs.
• As a senior leader, the Director of Marketing serves as the brand steward and ambassador, ensuring consistent articulation our heritage, culture, and voice across all markets and guest touchpoints.
• This role partners closely with Operations, Culinary, Development, Finance, and Training to ensure marketing strategies directly support restaurant-level performance, protect margin integrity, and enhance the overall guest experience.
• This position requires a data-driven, commercially minded strategist who thrives in a high-growth, multi-unit environment and can translate brand storytelling into measurable sales impact. Executive Leadership & Strategic Alignment Align, partner, and collaborate with Executive Leadership to drive unified brand execution and company excellence.
• Operate with a “one voice” leadership mindset to ensure brand standards and messaging are consistent across all locations.
• Serve as a strategic advisor to the Executive Team on brand positioning, growth initiatives, and revenue-driving opportunities.
• Participate in annual and multi-year strategic planning aligned with expansion goals.
• Exhibit hospitality, professionalism, and integrity in all aspects of executive leadership.
• Brand Strategy & Positioning Fully understand and embody the culture and historical evolution of the brand.
• Develop and lead a comprehensive multi-year marketing strategy that drives awareness, guest acquisition, retention, and revenue growth.
• Maintain and enforce brand standards guidelines including tone, messaging, visual identity, and design consistency.
• Identify innovative exposure and revenue-generating opportunities for existing and future markets.
• Conduct competitive analysis and consumer research to inform strategic decisions.
• Revenue Strategy & Commercial Growth Partner with Finance and Operations to align marketing initiatives with annual budgets and revenue targets.
• Develop traffic-driving campaigns during low-volume periods to protect restaurant-level profitability.
• Support growth of catering, off-premise dining, retail merchandise, and promotional programs.
• Evaluate promotional cadence to ensure brand integrity and margin discipline.
• Translate marketing performance into measurable business impact.
• New Store Openings & Market Expansion Lead marketing strategy and execution for all new restaurant openings.
• Oversee influencer engagement, launch events, and promotional merchandising.
• Travel on-site to support for new restaurant openings and ensure brand standards are executed.
• Support long-term market positioning following opening.
• Digital Marketing, Content & Online Presence Oversee digital marketing strategy including SEO/SEM, paid media, email marketing, CRM, website optimization, and marketing automation.
• Oversee all social media channels and guest engagement.
• Oversee content development including photography, videography, promotional assets, and storytelling.
• Monitor brand sentiment and manage online reputation across review platforms.
• Utilize analytics tools to measure effectiveness and optimize ROI.
• Oversee marketing technology platforms and digital infrastructure. Event Marketing, Partnerships & Public Relations Oversee onsite and offsite marketing events, activations, and community engagement initiatives.
• Build and maintain strategic partnerships to expand brand reach.
• Represent the brand at media events, partnerships, and promotional engagements .
• Guest Insights & Customer Experience Oversee guest feedback systems including surveys, CRM initiatives, and reputation management.
• Analyze guest data to improve loyalty, retention, and lifetime value.
• Ensure marketing initiatives enhance the guest journey both on-premise and off-premise.
• Provide field-level marketing toolkits to support General Managers.
• Team Leadership & Development Lead, mentor, and develop the marketing team to achieve departmental and company objectives.
• Set clear goals, KPIs, and performance expectations aligned with business strategy.
• Build scalable marketing team structure aligned with 3–5 year growth roadmap.
• Work with HR to establish succession planning and career progression within the department.
• Foster a collaborative, innovative, and results-oriented team culture. Financial Oversight & Reporting Develop and manage itemized marketing budgets.
• Allocate resources to maximize ROI and support revenue targets.
• Monitor campaign costs and P&L impact.
• Present strategic recommendations based on data-driven insights. Cross-Functional Collaboration Partner with Operations to align marketing initiatives with restaurant performance needs.
• Collaborate with Culinary on menu launches and brand storytelling.
• Work with Training to develop and distribute digital training content.
• Ensure marketing initiatives reinforce the company's Core Values.
• ROLE COMPETENCIES Technical Advanced knowledge of digital marketing platforms, analytics tools, CRM systems, and marketing automation.
• Proficiency in Microsoft 365, Adobe Suite and reporting dashboards.
• Strong understanding of multi-unit restaurant marketing.
• Ability to manage multiple complex initiatives simultaneously.
• Language English (required) Spanish (preferred but not required) Experience Minimum 7–10 years of progressive marketing leadership experience, preferably in restaurant or hospitality industry.
• Multi-unit growth brand experience strongly preferred.
• Demonstrated success driving measurable revenue growth and brand expansion.
• Bachelor’s degree in Marketing, Business, or related field required.
• Attention to Detail Maintains high standards of brand consistency, messaging accuracy, and reporting precision.
• Functional Expertise & Usage Strong analytical and creative problem-solving skills.
• Ability to independently drive strategy while managing team execution.
• Proven ability to inspire, motivate, and retain high-performing team members.
• Organizational Awareness Highly organized and capable of managing campaigns across multiple markets.
• Understands operational and financial implications of marketing decisions.
• Oral Communication Exceptional written and verbal communication skills.
• Confident executive-level presenter.
• Ability to clearly articulate brand messaging internally and externally.
• Financial Awareness Strong business acumen and understanding of marketing ROI.
• Ability to read and communicate P&L impact.
• Actively seeks opportunities to optimize financial outcomes.
• Integrity Upholds ethical standards in all marketing and public-facing communications.
• Protects brand reputation and intellectual property.
• Builds trust across departments and partnerships.
• Work Environment Hybrid corporate role requiring on-site presence Connecticut or other states when necessary.
• Frequent travel to restaurant locations for openings, department meetings, and strategic initiatives.
• Extended screen time and computer-based work required.
• Must be available days, nights, weekends, and holidays as business needs dictate.
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