Education Jobs in Saint paul mn

POSITION SUMMARY :

Reporting to the Marketing Manager, the Education Marketing Specialist is a 2-year contract position funded by the Department of Education's "Ready to Learn" grant program. It will lead the marketing and communications strategy and execution for TPT's newest animated series, "Skillsville," which includes a suite of 11-minute episodes for broadcast and streaming, digital games, and resources that encourage and empower kids to explore a range of careers that make their communities better. This role will serve as a primary marketing liaison with internal and external partners, create launch and sustainment strategies, and develop digital and social media channels that will introduce "Skillsville" to a national audience of kids, families and educators.

Compensation : $70,000 - $80,000 annually (depending on qualifications) in addition to benefits.

Hybrid Work Environment : Candidates must live in or be willing to relocate to the Twin Cities Metro area and report to onsite office three days per week.

MAJOR AREAS OF RESPONSIBILITY :

MARKETING STRATEGY AND EXECUTION (75% of time)

• Develop and execute marketing and communications strategies aimed at driving awareness and excitement around the launch of "Skillsville" in Spring 2025, as well as sustaining engagement past the premiere to reach target audiences.
• Collaborate with cross-functional teams to define and align "Skillsville" marketing initiatives to the goals of the project.
• Utilize data analytics tools to gather insights, identify trends, and measure the effectiveness of marketing initiatives. Develop reporting process for key stakeholders involved in the project.
• Launch key "Skillsville" digital and social media channels, and spearhead social media content strategy and audience growth plans. Also responsible for executing all facets of social media platform management amd content creation.
• Manage internal and external efforts to build a comprehensive campaign strategy and tactical plans to drive awareness and engagement with "Skillsville."
• Manage content calendar and ensure timely delivery of content aligned with marketing objectives.
• Develop marketing materials and assets as needed.

PROJECT, BUDGET AND TASK MANAGEMENT (25% of time)

QUALIFICATIONS

Required Experience

Knowledge, skills and abilities :

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)