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Customer Marketing Manager

Position at Conair LLC

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories. Conair has always been driven by a passion for innovation; it's part of the company's DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scnci, TRAVELSMART by CONAIR, and Waring.

Conair's passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the company's goal is to ensure that every household in the world eventually owns one of our products.

At Conair, we inspire our customers with innovative high-quality products and iconic brands that enhance their lives.

Overview :

The Customer Marketing Manager serves as the strategic link between Marketing and Sales, responsible for driving retailer-specific plans that grow brand presence, shopper engagement, and business performance across key accounts. This role ensures that national brand strategies are effectively translated into tailored retailer programs that deliver against both brand and customer objectives.

Key Responsibilities :

• Retailer Strategy & Execution : Partner with Sales and Brand teams to develop and execute customer-specific marketing strategies, including promotional plans, launch toolkits, and in-store / online activation tailored to each retailer.
• Line Review & Assortment Support : Lead preparation for retailer line reviews including data analysis, product positioning, and sell-in materials. Collaborate with cross-functional teams on assortment planning and category storytelling.
• Promotional Planning : Own the development and management of trade marketing calendars, promotional forecasts, and post-event analysis to optimize spend and ROI.
• Cross-Functional Collaboration : Act as the liaison between Sales, Brand, Product Development, Trade Marketing, and Creative to align on timelines, messaging, and execution.
• Retailer Media & E-commerce Support : Manage retailer-specific digital and media programs (e.g., Walmart Connect, Roundel), in partnership with eComm and media teams to maximize awareness and conversion.
• Insights & Reporting : Analyze retailer POS, syndicated data, and post-program performance to generate actionable insights and continuously improve future initiatives.
• Budget Management : Track and manage customer marketing budgets, ensuring accurate allocation, spend tracking, and invoice processing.

Qualifications :

Environmental Factors :

What we offer :

Are you passionate about this opportunity but worried that you don't have 100% of the experience we're looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!