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Email marketing manager • usa
Email Marketing Manager
Bass Pro ShopsSpringfield, Vermont, USA- Promoted
Email Marketing Manager
Guardian Life Insurance CompanyUnited States- Promoted
Email Marketing Manager
VirtualVocationsLowell, Massachusetts, United States- Promoted
Email Marketing Manager
Guardian LifeNew York, NY, United States- Promoted
Email Marketing Manager
ohio farmers insuranceWestfield Center, OH, United States- Promoted
Email Marketing Manager
Hello AliceHouston, TX, US- Promoted
Email Marketing Manager
USA Clinics GroupNorthbrook, IL, US- Promoted
Email Marketing Manager
USA Vein ClinicsNorthbrook, IL, USEmail Marketing Manager
The Smith CenterLas Vegas, NV, US- Promoted
Email Marketing Manager
The Weather CompanyAtlanta, GA, US- Promoted
Email Marketing Manager
HireReady PartnersDraper, UT, US- Promoted
Email Marketing Manager
Guardian Life InsuranceHolmdel, NJ, US- Promoted
- New!
Email Marketing Manager
Ohio StaffingMarion, OH, USEmail Marketing Manager
SkillzLas Vegas, Nevada, USA- Promoted
Email Marketing Manager
VersapayKissimmee, FL, USEmail Marketing Manager
Dan GlobalNew York, NY, US- Promoted
Email Marketing Manager
Optimize PartnersNew York, NY, United States- Promoted
Email Marketing Manager
Cato InstituteWashington, DC, US- Promoted
Email Marketing Manager
BluZincKnoxville, TN, USThe average salary range is between $ 72,500 and $ 122,747 year , with the average salary hovering around $ 87,500 year .
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Email Marketing Manager
Bass Pro ShopsSpringfield, Vermont, USA- Full-time
POSITION SUMMARY : This is NOT a remote position
The Email Marketing Manager leads all lifecycle communication and engagement through the development and execution of email SMS marketing and mobile push communications. This role will drive the execution of all high-level strategies as well as program execution across the organization including retail and direct channels as well as across multiple business units as necessary.
The Email Marketing Manager will maximize customer engagement through the development of personalized 1-1 email communications as part of sophisticated multi-touch campaigns covering promotional triggered lifecycle and transactional communications that will be optimized for across consumption platforms. Success will be measured by growth in engaged customers incremental revenue generation across channels growth in customer base and growth in relevant engaging touch points across all platforms and communication channels.
ESSENTIAL FUNCTIONS :
- Develop and oversee the email program including customer lifecycle programs and individual campaigns (promotional triggered transactional and life cycle campaigns)
- Manage and lead our SMS marketing and mobile push advertising programs.
- Direct creative development process with input from stakeholders for all emails providing creative direction and hands-on execution when needed; set and hit email campaign targets and establish reporting and tracking processes along with testing methodologies and results reporting
- Report on campaigns and lifecycle marketing program performance to senior leadership and cross-functional teams.
- Partner with cross-functional teams to develop seamless user experience across email SMS and mobile push ads.
- Work closely with Marketing and Brand teams to fully identify and target customers for relevant and profitable promotional activity.
- Build and refine target segments and audiences within email platforms to drive targeting and personalization using a mix of email preference center web behavior purchase history and custom lists.
- Monitor competitive practices and other industry movement / standards to ensure that the organization is best-in-class.
- Drive outstanding business results through traditional management functions including but not limited to sourcing and selecting talent coaching and development workforce and project scheduling performance assessment and general talent planning
- Prepare reports presentations and general updates as often as needed to audiences of varying technical expertise and levels of responsibility
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE / QUALIFICATIONS :
TRAVEL REQUIREMENTS :
N / A
PHYSICAL REQUIREMENTS :
Regularly performs computer work and sits.
Occasionally walks and stands.
Seldom / never lifts up to 50lbs.
INDEPENDENT JUDGEMENT :
Performs duties within scope of general company policies procedures and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies procedures and practices.
Full Time Benefits Summary :
Enjoy discounts on retail merchandise our restaurants world-class resorts and conservation attractions!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race color creed religion sex pregnancy sexual orientation gender identity age national origin ancestry citizenship status disability veteran status genetic information or any other basis protected by applicable federal state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process please visit your nearest location or contact us at
Bass Pro Shops
Required Experience :
Manager
Key Skills
Business Development,Customer Service,Apache,Market Research,Customer Relationship
Employment Type : Full-Time
Experience : years
Vacancy : 1