Email marketing specialist Jobs in Lynn, MA

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.

We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X / Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position :

We are seeking a high-energy, results-driven, and detail oriented Email Marketing Specialist to help drive our best-in-class email strategies forward - with the ultimate goal of driving email-driven revenue! With a rapidly growing database in the millions and multiple lines of business with different audiences and goals, this role would be focused on the day-to-day tactical execution of assigned email programs - including writing, building, measuring, and finding opportunities for refinement.

Embedded within a cross-functional demand generation team, the Email Marketing Specialist will work closely with our Email Marketing Manager and Head of GTM, as well as cross functionally with our content, creative, product, sales, and customer success teams to develop email marketing campaigns. You will be collaborating with the VP of Demand Generation and email marketing team to build systems, implement processes, and run tests to constantly improve our email marketing program.

What you'll be doing :

Strategy & Management

• Collaborate on and implement email marketing strategies and campaigns to drive customer acquisition, retention and revenue growth.
• Manage all aspects of email marketing campaigns including planning, content creation, segmentation, scheduling, deployment and reporting
• Use creativity to solve business problems. Find unique ways to use email to support growing our business through email acquisition, lead nurture, lead management, feature releases and other activation and retention opportunities.

Technical / Execution

Data & Measurement

Experimentation & Optimization

Leadership

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

How you work :

Our approach to compensation :

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission / variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range : 75,000 - $ 90,000

LI-Hybrid

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.