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Entertainment marketing Jobs in Sacramento, CA
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Director - Marketing Analytics
Golden 1 Talent Acquisition TeamSacramento, California, US- Promoted
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Director - Marketing Analytics
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Luxer OneSacramento, CA, US- Promoted
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Omni InclusiveCarmichael, CA- Promoted
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Marketing Specialist, Infrastructure
StantecSacramento, CAMARKETING
Santa Rosa Junior CollegeSonoma County, CADirector - Marketing Analytics
Golden 1 Talent Acquisition TeamSacramento, California, US- Full-time
TITLE : DIRECTOR - MARKETING ANALYTICS STATUS : EXEMPT REPORTS TO : VP - INTEGRATED MARKETING AND MARTECH DEPARTMENT : MARTECH JOB CODE : 11763
PAY RANGE : $156,900.00 - $175,000.00 ANNUALLY
GENERAL DESCRIPTION :
The Marketing Analytics Director will provide insights to inform and optimize data-driven marketing strategies. This director will combine leadership, strategic thinking, performance insights and advanced analytics to maximize marketing ROI and guide data-informed decision-making. The leader will manage a team of talented marketing analysts and collaborate closely with cross-functional teams to improve the effectiveness of marketing campaigns and better understand member needs and wants.
TASKS, DUTIES, FUNCTIONS :
- Lead a team of marketing analysts. Foster a collaborative team culture, and make sure everyone has the support they need to thrive.
- Own and present the marketing analytics roadmap to senior leadership, ensuring that efforts align with company goals.
- Interpret complex data sets and leverage the data to shape the marketing strategy and optimize the purchasing journey and campaign performance.
- Deliver campaign findings for targeted marketing programs to assist with optimization and real-time decision making and prioritization of initiatives based on those findings.
- Collaborate closely with other departments to create a full-funnel analytics view and reporting from acquisition through to membership and loyalty.
- Use segmentation and work with teams to leverage predictive modeling to influence personalized marketing strategies that boost engagement, retention, and loyalty.
- Deeply understand measurement techniques such as multivariate testing, brand and advertisement tracking, marketing return on investment (MORI), impact across multiple cross-channel marketing activities, and optimization of marketing investment allocation.
- Maintain a thorough understanding of state and federal laws and regulations related to credit union compliance including bank secrecy and anti-money laundering laws.
- Performs other duties as needed by management.
PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASK :
ORGANIZATIONAL CONTACTS & RELATIONSHIPS :
QUALIFICATIONS :
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.
PHYSICAL REQUIREMENTS :
LICENSES / CERTIFICATIONS :
THIS JOB DESCRIPTION IN NO WAY STATES OR IMPLIES THAT THESE ARE THE ONLY DUTIES TO BE PERFORMED BY THIS EMPLOYEE. HE OR SHE WILL BE REQUIRED TO FOLLOW OTHER INSTRUCTIONS AND TO PERFORM OTHER DUTIES REQUESTED BY HIS OR HER SUPERVISOR THAT ARE WITHIN HIS / HER KNOWLEDGE, SKILL AND ABILITY AS WELL AS HIS / HER MENTAL AND PHYSICAL ABILITIES.
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