Event marketing Jobs in Evansville, IN

Job Description

Job Description

Salary : About Ten Adams

Healthcare brands have the power to change livesand we're here to help them do exactly that. At Ten Adams, we're an independent healthcare brand performance agency where strategic thinking, creativity and insights come together to drive measurable results for hospitals and health systems, multi-location health and wellness providers, and B2B healthcare tech.

Join our team of driven, curious, authentic professionals who take ownership, grow personally and professionally, and commit to driving health forward. At Ten Adams, bold ideas aren't just welcomed; they're expected. Together, we're helping healthcare brands grow stronger, businesses hit targets and communities live healthier, one meaningful connection at a time.

The Role

The Performance Marketing Director leads the integrated performance strategy at Ten Adams connecting data, media, content and digital experiences to drive measurable growth for healthcare brands. This senior leader owns full-funnel performance across paid, owned and earned digital channels, with a sharp focus on audience insight, channel efficiency and ROI. Working alongside Strategy, Creative, Tech, Paid Media and Account leadership, this role guides campaigns to be audience-driven, conversion-oriented and performance-optimized. Youll lead both client-facing and internal efforts that advance Ten Adams standing as a brand performance agency.

Day-to-Day Responsibilities

Performance Strategy & Leadership

• Lead the vision, planning and execution of full-funnel digital performance strategy across client engagements, translating business objectives into data-backed growth roadmaps.
• Develop integrated marketing plans that unify paid, owned and earned channels, including SEO, social, content, CRM, media and programmatic, into cohesive strategies with clear KPIs and measurable outcomes.
• Manage and optimize campaigns across social media (organic + paid), SEM, programmatic, display, and emerging channels with a strong bias toward efficiency, scalability and business impact.
• Champion AI-driven marketing initiatives, including predictive analytics, audience modeling, content optimization, automated testing and personalization at scale.
• Guide reporting strategy, KPI development and measurement tools (GA4, Looker, dashboards) to tell clear performance stories that drive confident decision-making.
• Build repeatable methodologies for channel strategy development, audience segmentation, testing design and performance analysis that can be applied across client accounts while remaining flexible to unique business needs.
• Promote a test-and-learn culture through multivariate testing, optimization sprints and continuous improvement.

Collaboration & Strategic Integration

Team Development & Performance Operations

Business Development

Required Skills

Hard Skills :

Soft Skills :

If youre ready to lead with insight, elevate performance, and turn data into meaningful impact, wed love to meet you.

Ten Adams is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.