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Manager, Marketing Technology & Data Operations

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locations : Remote (USA)

time type : Full time

posted on : Posted 5 Days Ago

job requisition id : R0009226

Job Description :

Berklee College of Music is seeking a Manager of Marketing Technology and Data Operations to join our Communications & Marketing team. The ideal candidate will be a highly communicative, technically savvy, detail-oriented, and analytical digital operations specialist passionate about leveraging marketing, data, and technology to deliver customer value and drive results.

Reporting to the Director of Marketing Operations & Technology, this role will oversee the use of marketing technology, including Salesforce Marketing Cloud, to execute campaigns, capture data, analyze business processes, and improve the customer experience. The Manager will also be instrumental in strategy development, implementation, and optimization of Berklee‘s marketing technology stack to drive marketing effectiveness and efficiency.

As the Manager of Marketing Technology and Data Operations, you will collaborate with marketers, strategists, technologists, and vendors to evaluate needs and enhance our marketing technology ecosystem. You will act as a translator between stakeholder groups, defining business problems, translating them into technical needs, and facilitating the understanding of data as an enabler in solving business problems. Additionally, you will partner with the Analytics team to ensure the quality capture and analysis of data to evaluate marketing performance and ROI.

This role requires strong leadership skills, the ability to strategize and execute campaigns, and a deep understanding of the marketing technology landscape. Experience within higher education, the music industry, and / or a B2C-oriented environment is preferable.

Day-to-Day Management of Marketing Technology Stack :

• Manage and optimize marketing technology platforms, including CRM, marketing automation, analytics, and data management tools, ensuring database management, system performance, and database health.
• Serve as Salesforce Marketing Cloud admin and as super-user / product evangelist for digital marketing tools in the stack, leading enablement and driving adoption across teams.
• Collaborate with Marketing Operations team members, stakeholders, and developers to create optimized business processes and innovate new technical capabilities.
• Produce key process and architecture documentation to facilitate governance, prioritization, and investment decisions.
• Manage communication subscription preferences, deliverability, governance and compliance. Provide subject matter expertise on email marketing operations, best practices and regulations including CAN-SPAM, GDPR, and online privacy.
• Serve as primary liaison between Marketing and ITS, consolidating and prioritizing IT requests originating from the Marketing department. Work as the project manager to oversee and coordinate with vendors and the ITS department on database integrations, upgrades, and redesigns, and ensure content and functionality updates are deployed accurately.
• Collaborate with cross-functional teams to design and execute targeted marketing campaigns that drive student enrollment and engagement.

Data Management and Governance :

Strategic Planning and Leadership :

Qualifications :

This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Berklee :

We support an inclusive workplace where everyone excels based on personal merit, qualifications, experience, ability, and job performance. Berklee affirms that inequality is detrimental to our faculty, staff, students, and the communities we serve. Our goal is to make lasting change through our actions. Berklee is committed to providing fair and equitable consideration of all employees and applicants without regard to race, color, religion, ancestry, age, national origin, place of birth, gender, sexual orientation, gender identity or expression, disability, genetic information, or status as a member of the armed forces or veteran of the armed forces, or any other category protected by federal, state, or local law.

As part of this commitment, Berklee will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact the Human Resources Team at [email protected] or call 617-747-2375.

Berklee is committed to increasing the diversity of our institution, community, and the curriculum. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area.

Employee Type : Staff

About Us

Berklee is the preeminent institute of contemporary music and the performing arts, offering undergraduate and graduate degree programs at its campuses in Boston, Massachusetts and Valencia, Spain, and through its award-winning distance learning program, Berklee Online. Dedicated to nurturing the creative and career potential of the world’s most inspired artists, Berklee’s commitment to arts education is reflected in the work of its students, faculty, and alumni—hundreds of whom have been recognized with Grammy, Tony, Oscar, and Emmy Awards.

At Berklee College of Music and Boston Conservatory at Berklee, students explore interdisciplinary approaches to music, dance, theater, film, business, healthcare, education, technology, and more. Our pioneering youth programs reach underserved classrooms throughout the U.S. and beyond. With students and alumni from more than 100 nations and educational partners across the world, we are forging new connections among art forms, musical traditions, and technologies to build a dynamic, diverse, and collaborative global arts community.

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