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Chief Marketing Officer
United Way of ForsythWinston-Salem, NC, United StatesAssistant Chief Engineer
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United Way of ForsythWinston-Salem, NC, United States- Full-time
Department : Marketing and Community Engagement
Location : United Way of Forsyth Cunty
Reports to : President and CEO
FLSA Status : Exempt
POSITION OVERVIEW
The Chief Marketing Officer (CMO) leads the strategic vision for United Way of Forsyth County’s marketing and communications efforts, shaping how we engage with the community, amplify our brand, and tell the story of our impact. As a key member of the senior leadership team, the CMO collaborates across departments and with external partners to develop marketing initiatives that inspire action - whether through volunteering, attending events, or contributing financially.
This role requires a dynamic leader who thrives in a fast-paced environment, can translate complex community challenges into compelling narratives, and is passionate about mobilizing stakeholders to drive change. The CMO works onsite and manages the Marketing and Community Engagement team, and interns as needed. Some evening and weekend work is required.
KEY RESPONSIBILITIES
Strategic Leadership & Brand Management
- Define and implement a marketing and communications strategy that strengthens the United Way brand and increases community engagement.
- Ensure messaging aligns with United Way’s mission, emphasizing its role as a catalyst for positive change.
- Serve as the primary media contact and, when needed, an organizational spokesperson.
- Uphold brand consistency across all print, digital, and multimedia platforms.
Marketing, Communications & Public Relations
Community Engagement & Event Management
Advocacy, Volunteerism & Affinity Groups
Organizational Collaboration & Fiscal Stewardship
QUALIFICATIONS & EXPERIENCE
Core Competencies
Technical Proficiency
Education & Experience
Physical Requirements
The position requires occasional movement throughout the office to access files, papers or move supplies weighing up to 20 lbs.
Benefits
We offer a full health benefit package, with 12 paid holidays, wellness days, PTO, 401K match and defined contribution plan.
Required
Monday-Thursday in our office location.
NC Driver’s license and auto insurance.
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