Guidance counselor Jobs in Waco, TX

Baylor University Assistant Director

Baylor now stands as one of the premier institutions of higher education in the world. Baylor is among 187 R1 institutions, just 52 of which are private universities. Since 2011, Baylor has been named as one of the nation's "Great Colleges to Work For". This recognition further affirms Baylor as a rewarding place to build a career.

What We Are Looking For

This position specifically supports the mission of the university through providing guidance and counseling to prospective students to promote the pre-college pathways and help achieve the freshman strategic enrollment management goals for each incoming class and term. The Assistant Director will lead programs to gain application numbers for the pathways and through the enrollment funnel from students who are an academic, social, and financial fit for Baylor. This position supports initiatives to meet department and institutional goals.

A bachelor's degree and four years of relevant experience are required. A master's degree and five years of relevant experience is preferred. Additional education or experience will be considered in lieu of one another. A valid US Driver License with a clear driving record of at least two years is required. Must be able to travel outside of the state of Texas. Applicants must be authorized to work full-time in the United States.

What You Will Do

• Oversee Accelerate Admissions and the Baylor Bridge Program, managing policies, deadlines, and workflows across pre-college initiatives
• Ensure compliance with billing and reporting requirements in collaboration with campus partners and coordinate curriculum planning with academic units to maintain sufficient course availability and proactively address capacity concerns
• Monitor academic progress for enrolled students, initiating timely outreach based on progress reports and final grades
• Coordinate advising and registration processes to support student success, and address course conflicts, academic integrity concerns, and behavioral issues in partnership with faculty and campus partners while maintaining accurate documentation
• Facilitate Bridge Program milestones, including GA hiring, summer logistics, onboarding, and engagement initiatives that support enrollment and yield
• Support the development of strategic initiatives and partnerships that strengthen pre-college pathways to Baylor while maintaining annual marketing updates, website accuracy, and program guidebooks
• Directly supervise two territory managers responsible for recruitment and engagement of students in grades 810
• Provide leadership in territory strategy, recruitment execution, and performance management to ensure alignment with institutional enrollment goals
• Oversee middle and early high school programming, ensuring consistency in messaging, execution, and measurable outcomes
• Manage budget planning and resource allocation for early-pipeline initiatives, and coach staff in building strong relationships with schools, counselors, and community partners to support long-term pipeline growth and enrollment goals
• Manage a designated geographic recruitment territory, representing Baylor through virtual programming, counselor engagement, and targeted outreach
• Counsel prospective students and families through the application, admission, and next-step processes while utilizing Slate to develop data-informed recruitment strategies and personalized communication plans
• Maintain expertise in admissions policies and procedures and deep knowledge of Baylor's academic, social, and spiritual opportunities to ensure clear, compelling messaging tailored to diverse audiences
• Manage the territory budget, plan high-impact recruitment and yield initiatives, and implement a territory-specific action plan aligned with university enrollment goals
• Maintain intermediate financial aid knowledge to support counseling strategies across pre-college and early-pipeline initiatives
• Guide supervised staff in communicating value, affordability, and scholarship pathways to families earlier in the college search process
• Collaborate with counseling leadership and One-Stop to ensure accurate and timely information sharing that supports long-term enrollment planning
• Collaborate with Baylor's Summer Camp leads and academic camp programs to create early recruitment touchpoints for middle and high school students
• Develop informational materials for camp participants and families, attend select camp events as a Baylor representative and create a tracking system linking camp participation to future recruitment engagement
• Establish annual goals that measure awareness-building, inquiry growth, and enrollment impact resulting from camp engagement
• Support development of recruitment, messaging, and presentations tailored to younger student populations and families
• Contribute to on-campus and virtual programming that introduces Baylor earlier in the student journey
• Partner with marketing and visits teams to ensure consistent storytelling across events and outreach
• Develop and maintain strategic partnerships with Waco ISD, local youth-serving organizations, and regional and national community-based organizations to advance college access for pre-college, first-generation, and underrepresented students
• Represent Baylor at community initiatives and student-focused events while ensuring partners receive timely updates on scholarships, pre-college pathways, and admissions processes
• Create and execute an annual engagement plan with measurable participation and enrollment outcomes, tracking results and recommending strategies to strengthen Baylor's presence and pipeline growth across the Greater Waco/McLennan County area and beyond
• Perform all other duties as assigned to support Baylor's mission
• Ability to comply with University policies
• Maintain regular and punctual attendance

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family's wellbeing and allows you to be a part of the life of a vibrant and active college campus.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!

About Us

Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.

Job Info

• Job Identification 20719
• Job Category Staff
• Posting Date 06/24/2026, 03:14 PM
• Job Schedule Full time
• Locations Waco, TX, United States