Head of marketing Jobs in Boise, ID

Marketing Specialist

Bally's Intralot is engaged in the supply of integrated gaming and transaction processing systems, innovative game content and value-added services to state licensed gaming organizations. Based on its extensive know how, advanced product development standards and substantial experience in operating lottery games, Bally's Intralot offers custom-made integrated solutions, which ensure maximum efficiency and absolute security. Games Library includes more than 400 types of games: Numerical Lotteries, TV Lottery Games, Sports Lotteries, Fixed Odds Betting, Instant Lotteries, Pari-mutuel, Video Lottery and Monitor Games.

Bally's Intralot is seeking a detail-oriented, creative, and highly organized Marketing Specialist to support the development, management, and execution of content initiatives across digital, retail, and promotional channels. This role will help ensure that marketing and informational content is accurate, engaging, on-brand, and aligned with company objectives and regulatory requirements in Idaho.

The ideal candidate is a strong communicator with experience in content planning, copy editing, campaign coordination, and cross-functional collaboration. This position plays a key role in supporting brand consistency, customer engagement, and promotional effectiveness. Office-based or hybrid role in Boise, Idaho, depending on business needs. May require occasional travel within the state or to company locations.

Education, Training, and Experience

• Bachelor's degree in marketing, Communications, English, Journalism, or related field preferred
• 13 years of experience in content coordination, marketing, communications, or a related role
• Excellent writing, editing, proofreading, and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Familiarity with digital content platforms, content management systems, and marketing tools
• Proficiency in Microsoft Office Suite; experience with project management tools is a plus
• Ability to work collaboratively in a fast-paced, cross-functional environment
• High attention to detail and commitment to quality and accuracy
• Ability to manage deadlines tied to campaign launches, promotions, and operational updates
• Experience in regulated industries, gaming, lottery, or sports betting is a plus

Key Responsibilities

• Coordinate the creation, review, and distribution of content across web, email, social, retail, and promotional platforms
• Assist with drafting, editing, proofreading, and formatting marketing and operational content
• Maintain content calendars and ensure timely delivery of campaigns and updates
• Collaborate with marketing, compliance, operations, product, and external partners to gather content needs and approvals
• Ensure all content aligns with Bally's Intralot brand standards, tone, and messaging guidelines
• Review content for accuracy, consistency, grammar, and compliance with applicable gaming regulations and company policies
• Support promotional launches, product updates, and player communications with clear and effective messaging
• Organize and maintain digital content assets, templates, and documentation
• Work with designers to define web and mobile app design requirements.
• Monitor content performance and assist in compiling reports and recommendations for optimization
• Help manage website and CMS updates as needed
• Coordinate revisions based on stakeholder feedback and changing business priorities

Preferred Skills

• Understanding of brand voice and content best practices across multiple channels
• Experience with email marketing platforms, website updates, and social media coordination
• Basic knowledge of SEO and digital content optimization
• Ability to interpret feedback and adapt content accordingly
• Comfortable working within approval workflows and compliance standards

Must possess valid documentation to establish identity and U.S. employment eligibility no sponsorship for employment is available for this position.

Submission to, and ability to pass, a thorough pre-employment background check by the required State or District Lottery and Bally's Intralot, Inc. is a requirement of employment. A pre-employment drug screening is also a requirement.

Bally's Intralot, Inc. is an Equal Opportunity Employer