Head of marketing Jobs in Tallahassee, FL

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

https : / / www.trulieve.com

Requisition ID : 17401

Remote Work Available : Yes

Position : Marketing Manager

Department : Brand Partnerships

Location : Remote (FL, AZ, PA preferred)

Reports to : SeniorDirector, Brand Marketing

FLSA Status : Exempt

Position Summary :

This role helps to drive Trulieves brand strategy, overseeing the development and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale channels. Responsible for end-to-end brand managementfrom strategy through analysisthis leader collaborates with agencies, digital, creative, production, and retail teams to ensure brand consistency and impact. This individual will provide role model inclusive leadership, business acumen, strategic agility, collaboration and inspire others. They will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment.

Responsibilities :

• Develop, execute, and analyze brand strategies and customer retention campaigns aligned with company objectives, including positioning, messaging, and revenue goals for branded products.
• Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis.
• Lead Brand and product launches across multiple territories collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies inclusive of sustained support post-launch and analysis
• Ensure products and packaging meet brand standards and comply with state laws, working closely with the packaging department, design agencies, and compliance teams.
• Manage creative briefings and marketing communications for retail, products, and promotions, partnering with state marketing teams to maintain brand consistency and synchronicity across markets.
• Oversee strategic marketing plans with balanced mixes across digital and retail channels, adapting to market differences while ensuring a unified brand presence regardless of location.
• Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage.
• Comply with all security policies and procedures in each territory.

Qualifications :

Additional Requirements :

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available after hours if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

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