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Head of Enterprise Marketing
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AxonDenver, CO, United States- Full-time
Your Impact
Axon is transforming safety with innovative public safety technology and tools designed for resilient, data-driven enterprises. Our mission to protect life spans industries, supporting both law enforcement and private enterprise organizations through solutions that integrate safety and operational excellence.
We are seeking a visionary and hands-on Head of Enterprise Marketing, to drive demand in our fast-growing, high-stakes market. You will lead the development and execution of strategies that elevate brand visibility, generate qualified leads, and accelerate pipeline growth in the Enterprise space. This role aligns marketing efforts with revenue goals, ensuring a unified approach across our Enterprise GTM teams.
As the Head of Enterprise Marketing, you will lead with a demand-generation focus, expanding Axon's reach through scalable, data-driven campaigns tailored for C-suite and senior leaders in the following sectors : Retail, Healthcare, Logistics, Critical Infrastructure, Data Centers, Rail, Casinos / Event Venues / Stadiums. Reporting to the Executive Vice President of Marketing, you’ll partner closely with sales, product, and corporate teams, driving measurable impact in this high-visibility role.
What You’ll Do
Location : Denver / Boulder, CO, Scottsdale, AZ, San Francisco, CA, Seattle, WA
Reports to : Executive Vice President, Marketing
Direct Reports : 2
Lead Global Enterprise Demand Generation Strategy
- Develop and execute a comprehensive, demand generation strategy for Enterprise markets across the world, leveraging multi-channel campaigns, ABM, and content-driven engagement tactics to drive pipeline growth and conversion, with a focus on up-market accounts.
- Own the end-to-end lifecycle marketing approach, nurturing leads and driving engagement from awareness to closed deals through digital, content, and event-driven initiatives.
- Innovate with data-driven insights to continuously refine and optimize campaigns, targeting, and messaging, ensuring high-impact outreach and engagement.
Oversee Enterprise Marketing Initiatives
Collaborate with Corporate Marketing Centers of Excellence
Drive Data-Driven Decision-Making
What You Bring
90 Days at Axon
The first 90 days are a critical period for setting the foundation and momentum that will drive Axon’s demand generation success within the Enterprise market to greater heights. By establishing clear strategies, KPIs, and collaborative processes, you will be pivotal in enabling Axon to meet ambitious growth targets and expand its impact across Enterprise sectors.
The First 30 Days
The First 60 Days
90 Days & Beyond
Benefits that Benefit You
Benefits listed herein may vary depending on the nature of your employment and the location where you work
The Pay : Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 174,960 in the lowest geographic market and USD 279,936 in the highest geographic market. The actual base pay is dependent upon many factors, such as : level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com / careers / benefits.
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