Influencer marketing manager Jobs in Salt Lake City, UT

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is :

Pay Range : $73,000.00 - $109,400.00

Job Description

About the Role :

The Marketing Audience Manager will play a critical role in driving audience segmentation and targeting strategies for the WGU marketing team. This role is responsible for identifying data gaps, creating actionable insights from the Customer Data Platform (CDP), and ensuring accurate and cohesive audience segmentation across marketing channels such as website, email, and digital advertising. The Marketing Audience Manager will collaborate closely with the Tealium (CDP) Manager, the analytics team, and other stakeholders to optimize marketing performance, large-scale personalization, and ensure data-driven decision-making.

Location : This position requires you to work in office 4 days a week at the WGU headquarters : 4001 South 700 East Salt Lake City, UT 84107.

What You'll Do :

Audience Identification & Segmentation

• Leverage the CDP to identify and define marketable audiences based on behavior, psychographics, demographics, and other data points.
• Develop and refine segmentation strategies for website, email, and digital marketing campaigns (such as personalization) to maximize engagement and conversion rates.
• Continuously analyze audience performance metrics and adjust segmentation strategies to improve outcomes.

Data Management & Gap Analysis

Cross-Functional Collaboration

Optimization & Reporting

Knowledge, Skills, and Abilities You'll Need to be Successful :

Minimum Requirements :

Preferred Requirements :

LI-AE1

LI-Onsite

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours) : This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply : If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer : The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations : Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [email protected].

Equal Employment Opportunity : All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.