Job Title
Marketing Operations Assistant
Job Description
The primary function of the position is to assist the Marketing Director in the management of marketing operations, project coordination, and marketing campaigns for the 61st Force Support Squadron (61 FSS). Duties and Responsibilities:
Project Management
Under the direction of the Marketing Director, coordinates marketing workflow by receiving, tracking, prioritizing, and managing work requests submitted through the project management system. Monitors production timelines to ensure the timely completion of marketing deliverables.
Email & SMS Marketing
Responsible for the creation, distribution, and management of squadron email newsletters and SMS campaigns, analyzing performance metrics to optimize engagement and audience growth.
Marketing & Communications
Assists the Marketing Director in developing communication strategies and multi-channel marketing campaigns designed to increase FSS activity participation and revenue by determining the most effective media mix for target audiences. Obtains information on upcoming events, special programs and offers from activity managers.
Market Research
Assists in conducting qualitative and quantitative market research. Administers surveys, collects and tabulates data, and assists the Marketing Director in analyzing results to provide constructive marketing feedback to activity managers.
Social Media
Assists with creating, editing, and publishing social media content. May provide event coverage to offer media support and live streaming to social media platforms.
Operational Support
Attends FSS events as directed to assist in planning, preparing, and staffing the outreach booth to distribute giveaways and promote digital communication channels for email and SMS marketing sign-ups. May provide or arrange for photographic support for FSS functions. Assists in the distribution of materials to base activities and base housing areas. May assist in designing and developing publicity materials as needed. Performs other related duties as assigned. Occasionally required to work outside normal business hours and/or travel to different function activities.