Market research manager Jobs in Irvine, CA

Senior Manager, Integrated Market Comms (SUV)

At Hyundai, we've rethought our business and created cars that combine performance, quality, design and innovation into a complete package. It's time you rethink what you expect from an employer. At Hyundai, we understand you're not just building a career you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

The Sr. Manager, Integrated Marketing Communications (SUV) is responsible for leading national advertising strategy and execution for Hyundai's SUV portfolio. This role supports the development of integrated campaigns that strengthen positioning, drive consumer consideration, and support demand generation.

Support the development of national advertising strategy for Hyundai's SUV line-up, in alignment with overall brand direction.

Contribute to the development of positioning and messaging frameworks for each nameplate.

Execute against established brand strategy, ensuring alignment with defined messaging, creative direction, and business priorities.

Develop and execute integrated campaigns in collaboration with key vertical leads across all channels.

Manage creative development, production timelines, and deliverables.

Ensure campaigns are executed with consistency and quality.

Manage agency partners and day-to-day workflow.

Collaborate with internal teams to ensure integrated campaign execution.

Manage and oversee budget allocation for the SUV portfolio, including campaign development and production costs.

Ensure efficient use of resources across campaigns and agency partners.

Track and monitor budget spend to ensure alignment with approved plans.

Monitor campaign performance and apply insights to improve effectiveness.

Maintain awareness of competitive activity and market trends.

Own campaign execution for the SUV portfolio.

Manage agency workflow.

Oversee budget within assigned portfolio.

Must be a high school graduate. Bachelor's degree preferred. Master's degree a plus. Eight or more years of marketing/advertising experience. Automotive experience preferred. Agency and/or client-side experience required. Minimum 5 years managing direct reports and agency workflow. Ability to lead large-scale integrated campaigns across multiple channels. Strong strategic thinking and creative leadership capabilities. Ability to translate insights into actionable marketing strategies. Strong interpersonal, communication, and leadership skills. Ability to manage in a fast-paced, multi-project environment.

Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance). Holiday Pay - the company shuts down with pay between Christmas and New Years. Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts. 401(k) retirement plan with Employer Match. Additional 401(K) Employer Enhanced Contribution program eligible after 1 year of employment, in addition to the regular employer matching contribution. Vacation and sick time off. Employer-paid basic life and disability coverage, including Paid-Family Leave. Mental health, wellbeing, and employee assistance program. Health advocate (support). Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees. External Training and Development Programs. Compensation Range: $114,800.00 - $164,000.00 annual base salary.

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

Physical requirements: Normal office duties. Must be able to travel. Occasional night and weekend work.

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.