Marketing automation specialist Jobs in Tempe, AZ

Job Title : Marketing Automation Specialist

Location : Hybrid

Type : Contract (Through April 30, 2026)

Hours : 20–30 hours / week

About the Role

We’re seeking a Marketing Automation Specialist to support the digital marketing team in executing and optimizing campaigns across the customer lifecycle. This role works closely with marketing leadership to deliver best-in-class automation programs that drive acquisition, engagement, and retention.

Key Responsibilities

Manage day-to-day email marketing projects including segmentation, testing, and deployment. Identify opportunities to transition one-off emails into automated campaigns. (55%)

Analyze email performance metrics and provide insights and recommendations to improve campaign effectiveness. (10%)

Own the email build process, including coding, quality assurance (QA), and testing. (10%)

Assist in configuring and optimizing automated marketing workflows, including triggers, nurtures, and drip campaigns. (5%)

Maintain integrations with CRM, CDP, and data platforms. Conduct data audits and manage segmentation and list hygiene. (5%)

Collaborate on the development and deployment of cross-channel campaigns (email, website, inbound, social, . (5%)

Document processes and procedures related to marketing automation systems. (5%)

Perform other related duties as assigned. (5%)

Minimum Qualifications

Bachelor’s degree in Marketing, Business, IT, or related field — or equivalent combination of education and experience

2–4 years of B2B marketing experience

2–4 years of experience in a regulated or complex industry (., financial services, healthcare, technology)

1+ year of project management experience

Proven ability to manage multiple projects and deliver high-quality work

Required Skills

Experience with Oracle Eloqua or other marketing automation platforms (., HubSpot, Salesforce Marketing Cloud)

Experience building and sending batch (one-off) email campaigns

Proficiency in HTML for email creation

Experience using email testing tools (., Litmus)

Strong QA and attention to detail in email builds

Experience with audience segmentation

Ability to report on and analyze email performance metrics

Strong written and verbal communication skills

Familiarity with JavaScript, HTML, and CSS

Preferred Qualifications

Experience troubleshooting data integrations within a marketing automation platform

Experience building and optimizing nurture campaigns

Project management tool experience (., Adobe Workfront, Asana, Jira)

Familiarity with Salesforce Marketing Cloud or HubSpot

Knowledge of mobile-first email design principles

Understanding of email compliance regulations (CAN-SPAM, GDPR, CCPA)

Basic knowledge of marketing analytics and campaign strategy

Exposure to inbound, outbound, and customer lifecycle marketing strategies