Marketing consultant Jobs in Honolulu, HI

Job Description

Job Description

Description :

FCH Enterprises, Inc. Marketing Division supports all business units - Zippy’s Restaurants, A Catered Experience, Napoleon’s Bakery and Food Solutions International.

MARKETING DIVISIONS MISSION :

• Increase understanding of the brands
• Increase the demand for the brands
• Increase the efficiency and easy of purchase for customers to buy from the brand.

INTERNSHIP DETAILS :

This internship primarily focuses on the divisions and businesses Digital Strategies aspects

Assists in managing digital strategies : directs strategy for and manages the digital customer experience, which includes all corporate websites, online ordering platforms. mobile applications, digital menu boards, online merchandise, digital asses management and more.

The program seeks to give interns real-world experience in both conceptualizing marketing strategy as well as actually executing tactics related to that strategy . Participant will familiarize themselves with one of the FCH Enterprises marketing functions by spending time deeply embedded in that functional area. However, exposure to the other departments within the Marketing Division are necessary to understand how their functional area relates to the greater Marketing mission.

The intern will be expected to complete a capstone assignment in the form of a strategic marketing plan that includes goals, objectives, tactical deliverables, and intracompany communications.

Week 1 :

Intern will orient themselves to FCH Enterprises, as well as the broader Marketing Division. Participant will learn and then complete at least one routine task within their chosen function, and perhaps another task in another Marketing function. Examples of assignments include : creating a social media post by writing, taking a photo and using assigned social media management platforms to post, pull an analytical insight from provided marketing data, or making a menu update to the website and online ordering platforms such that the experience is consistent across the board.

Week 2 :

Intern will be immersed in their functional area of choice, learning about the strategy in that area, tactics, and analytics related to their area. Interns may be asked to complete a tactical task. Mentors and interns will begin discussions of the intern’s capstone assignment.

Week 3 :

Mentor and Intern continue their deep dive into the functional area. Interns may be asked to demonstrate their understanding of their marketing specialty through analysis of past campaigns, or forecast impact of upcoming campaigns. Interns will also learn more about the other areas within the Marketing Division in some detail. Mentors and interns will agree on their capstone assignments, their deliverables, and when they will present their assignments

Weeks 4 – 5 :

After fully immersing themselves in the marketing area, the intern will be tasked to learn more about other departments within FCH, specifically :

Week 6 – 7 :

Having learned about the marketing function, and its relationship with other departments, the intern will focus this time on writing their capstone assignment, as well as continuing their immersive learning within their Marketing functional area. If the internship period is for 8 weeks or less, the intern can email their mentor a copy of their capstone assignment, and this will mark the completion of their internship program. The intern can use this capstone assignment for their academic credit.

Week 8 and beyond :

Intern will finish their capstone assignment, and present it to all of the Marketing Division managers. If the intern has more than 8 weeks in the period, then they will be asked to execute their strategies, as much as time allows. They will individually create some assets for campaign deployment as well as coordinate with others for them to contribute assets for the campaign. The intern will communicate with various other departments to inform, train, and / or advise them of the campaign, as well as create performance feedback metrics that are reported on a daily and weekly basis. If possible, the intern will complete an after-action report to report on campaign performance and other lessons learned from the deployment / execution phase of their campaign.

MENTORSHIP GUARANTEE :

The Mentor will ensure that the intern has a firm grasp of the various Marketing functions, while navigating them through the other parts of the company to ensure a holistic understanding of how marketing campaigns work. The Mentor will review and monitor the progress of the Intern’s capstone project, and provide feedback and coaching to ensure accuracy, clarity and the presentation style are correct. The Mentor will also act as a sounding board for ideas, a one-stop source for questions / answers, and a coach to ensure success in their final project. The Mentor will also navigate the intern towards areas of stated interest, whether within the Marketing Division or elsewhere.

TRANSFERABLE SKILLS :

REMOTE PARTICIAPTION ABILITY :

The Intern will get the best experience working for FCH Enterprises by being onsite. Interns must be onsite at least 50% of the time, if not more. Therefore, while remote participation for this internship may be considered, those interns that can devote more in-person time will be given greater consideration.

PREFERRED INTERN CANDIDATE PROFILE :

Requirements :