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Marketing director • charlotte nc

Last updated: 1 day ago

Director of Marketing Strategy

West Shore HomeCharlotte, NC, United States
Full-time

Director of Marketing, Planning, and Analytics.Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time).West Shore Home is a technology-driven and industry-leading home improvement company specializing i... Show more

Associate Director (AD), Liver Franchise Marketing Regional Engagement Southeast

Gilead SciencesCharlotte, NC, United States
$177,905.00–$230,230.00 yearly
Full-time

Associate Director (AD), Liver Franchise Marketing Regional Engagement Southeast, Insights and Events.At Gilead, we're creating a healthier world for all people.For more than 35 years, we've tackle... Show more

Marketing Specialist

Meridian WasteCharlotte, NC, United States
Full-time

Corporate Senior Marketing Manager.Location: Charlotte, North Carolina (In-Office Position) Reports To: Chief Marketing Officer.Meridian Waste is an integrated, non-hazardous solid waste management... Show more

Director of Marketing

Aruza Pest ControlCharlotte, NC, United States
Full-time

Aruza Pest Control is a people-focused organization dedicated to providing exceptional pest control and home services while creating opportunities for personal and professional growth for our team ... Show more

Director, Brand Marketing

Krispy KremeCharlotte, North Carolina, United States, 28203
Full-time

Since its founding in 1937, Krispy Kreme's focus has remained the same - making fresh doughnuts using our founder's original recipe.The brand's iconic Hot Light lets consumers know when doughnuts a... Show more

Content Strategist - Sr. Marketing Director

Bank of AmericaCharlotte, NC, United States
$124,600.00–$184,600.00 yearly
Full-time

AI Content Strategy & Enablement Lead.At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection.We do this by driving Responsib... Show more

Marketing Executive

HarvestadvertisingincCharlotte, North Carolina, United States
Full-time
Quick Apply

At Harvest Advertising Inc, we believe every brand has a unique story.That's why we start by understanding your business, your goals, and your audience.Our team combines creativity with data-driven... Show more

Director, Brand Marketing

Krispy KremeCharlotte, NC, US
Full-time

Since its founding in 1937, Krispy Kreme’s focus has remained the same - making fresh doughnuts using our founder’s original recipe.The brand’s iconic Hot Light lets consumers know when doughnuts a... Show more

Marketing Manager

MRINetworkCharlotte, NC, United States
Full-time

Our client, a growing consumer electronics company, is seeking a hands-on Marketing Manager to lead marketing initiatives across digital, ecommerce, branding, product launches, and trade marketing.... Show more

Executive Director, Product Lifecycle & Membership Marketing

USAACharlotte, NC, United States
$169,880.00–$305,780.00 yearly
Full-time

Executive Director, Product Lifecycle & Membership Marketing.At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service an... Show more

MARKETING MANAGER

CanteenCharlotte, NC, United States
$75,000.00–$80,000.00 yearly
Full-time

MARKETING MANAGER - CHARLOTTE, NC.We combine food, service, and experience backed by industry-leading technology to help companies create a better workplace and connect their employees.Canteens sol... Show more

Marketing Specialist

BiotageCharlotte, NC, United States
Full-time

From drug discovery and development to analytical testing, Biotage supports the work that drives progress in life science and improves human health.With expertise in separation and purification tec... Show more

Marketing Assistant

Lumek VisualsCharlotte, NC, USA
$3,700.00 monthly
Full-time
Quick Apply

IntroductionWe are seeking a motivated Marketing Assistant to support promotional campaigns, outreach initiatives, and brand awareness efforts.This role is ideal for individuals who enjoy engaging ... Show more

Director, Digital Marketing

DarktraceCharlotte, NC, United States
Full-time

Director, Digital Marketing/ Performance Media.Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats every day.Darktrace was built on a genui... Show more

Growth & Marketing Integration Director

Grant Thornton LLPCharlotte, NC, United States
Full-time

Grant Thornton is seeking a Growth & Marketing Lead, Integration (Director) to join the team.Approved office locations can be found below.As the Growth & Marketing Lead, Integration, you serve as t... Show more

Director, Institutional Growth Marketing

ChoreoCharlotte, NC, United States
Full-time

Director, Institutional Growth Marketing.Choreo is a wealth management firm built on an interconnected network of financial advisors with a shared vision servicing entrepreneurs, CPAs, and individu... Show more

Marketing Specialist

REI Engineers, Inc.Charlotte, NC, United States
Full-time

The Marketing Specialist is responsible for planning, coordinating, and executing marketing initiatives that support REI Engineers' brand awareness, business development efforts, recruitment initia... Show more

Associate Director, Marketing-NBA Experiences

QuintEventsCharlotte, NC, United States
Full-time

Associate Director Of Marketing.Quint is the industry-leading provider of official tickets and hospitality packages to the world's most prominent sports and entertainment events.Based in Charlotte,... Show more

Senior Director of Marketing

ACNCharlotte, NC, United States
Full-time

ACN is seeking an exceptional marketing leader to serve as the operational driver of our marketing organization.The Senior Director of Marketing is responsible for translating marketing strategy in... Show more

Marketing Specialist

Garney ConstructionCharlotte, NC, United States
Full-time

This full-time, salaried position offers competitive benefits and participation in our Employee Stock Ownership Plan (ESOP).We're seeking a motivated professional to join our growing Marketing Team... Show more

Director of Marketing Strategy

Director of Marketing Strategy

West Shore HomeCharlotte, NC, United States
18 days ago
Job type
  • Full-time
Job description

Director of Marketing, Planning, and Analytics

Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)

Who We Are:

West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Flooring, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!

Purpose of Position:

As a Director of Analytics and Planning- Marketing at West Shore Home, you will manage the marketing planning, forecasting and budget alignment processes for all branches in the company (40+) with the goal of achieving the best ROI in marketing spend across the business and achieving the company Net Sales targets. This role reports to the VP of Marketing Planning and Analytics and will oversee Divisional Marketing Managers.

Key Role Accountabilities:

  • Serve as the primary interface between Marketing and FP&A and supports the Marketing team and through creating and managing the marketing forecast models.
  • Collaborate with senior level marketing leaders on the overall marketing strategy and approach to determine budget plans and performance expectations.
  • Utilize historical marketing performance data to develop long-term budget plans and forecasts to showcase spend and appointments per day by product vertical at each branch location. Take necessary action to add or reduce spend levels for different marketing sources to ensure that spend remains close to the budget and on track to achieve the company appointment targets.
  • Develop data-driven forecasts to accurately predict the appointment and sales volumes expected from the marketing plan utilizing historical performance data.
  • Train and develop Divisional Marketing Managers to effectively manage branch-level marketing budgets with the goal of achieving the sales target at the lowest possible marketing cost.

Minimum Requirements:

  • 5+ years of experience with forecasting and modeling for performance based marketing.
  • Bachelors Degree, required.
  • Proven experience developing and executing efficiency improvement plans to streamline the marketing budgeting and target-setting process through automations. Previous experience utilizing AI and ML in performance modeling and forecasting, preferred
  • Advanced proficiency in Excel, required. To note, this role will require significant analysis and data structuring using Excel.
  • Advanced proficiency with data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI, required.

Benefits:

  • Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
  • 401(k) Retirement Plan with company match
  • HSA plan with company match
  • Paid holidays and paid time off (PTO)
  • Employee Referral Program
  • Employee Discount Program
  • Paid training and unlimited professional growth potential

Culture and Community:

We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation's top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.

West Shore Home strives to Bring Happiness to Every Home and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference.