Remote Marketing director Jobs in Irvine, CA

Role Title : Director, Lifecycle Marketing

Location : Remote position

At Tia, we’re looking for a Director of Lifecycle Marketing who will set the standard for LCM at Tia—defining the vision, building scalable systems, and leading execution. This role requires a strategic thinker and operator who can establish a long-term thesis for lifecycle marketing while also being deeply hands-on with deployment. You’ll need to move fast, iterate, and pivot in response to broader strategic shifts while personally executing campaigns when needed. You’ll be responsible for building best-in-class systems that enable one-to-many influence, ensuring that our lifecycle marketing engine drives lead conversion, utilization, and retention across multiple channels.

This person must also be deeply aligned with the New Member Growth team and Care Strategy team, ensuring that lifecycle marketing efforts are tightly integrated with broader business priorities, product roadmaps, and patient care goals.

Responsibilities

Build scalable systems to optimize Tia’s lifecycle marketing engine

• Design and implement scalable lifecycle marketing programs that drive lead conversion, utilization, and retention
• Develop repeatable, automated systems that enable personalized, segment-specific lifecycle marketing at scale
• Ensure lifecycle marketing efforts are highly adaptable, enabling rapid iteration based on shifting business priorities

Lead lifecycle marketing strategy & execution across key channels

Lead product marketing to ensure strong positioning & utilization

Move lifecycle marketing from “one-size-fits-all” to a segmented approach

Own lifecycle campaign analytics, insights & tooling

Qualifications

About Us :

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages. Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023.

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself.

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At Tia, we’re passionate about creating a place where each individual — patient, provider & employee is empowered to be and care for their whole selves. We take an intersectional approach that recognizes the multitude of ways age, sex, gender, race, ethnicity, religion, ability, sexual orientation, and economic status impact us — clinically, psychosocially, and experientially.

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