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BrandSafwayAtlanta, Georgia, USMarketing Director
Glassybaby LLCRedmond, Washington, US- Full-time
Purpose of the Position :
Interested in this role You can find all the relevant information in the description below.
glassybaby is continuing to grow, and with that growth comes the need for a new team member to continue to evolve the brand along with our talented team. We’re looking for a leader who can communicate, amplify, and grow our presence in the world in a compelling and powerful way. The Marketing Director will own all our marketing initiatives - from setting strategy, building and managing a team, overseeing vendors and partners, driving effective promotional and branding campaigns, capitalizing on offline and online selling synergies, and overseeing the company’s web and social media presences. In addition to driving growth, brand awareness, and revenue, they will provide strategic vision and leadership to ensure a unified and engaging customer experience across our multi-channel organization.
Requirements
Primary Duties
- Assist in analyzing marketing data to help shape and create future marketing strategies and individual tasks of a marketing plan as assigned.
- Closely engage with all revenue channels to ensure that appropriate and explicit planning is in place to achieve planned targets.
- Strategic planning for all marketing strategies while working with a dynamic creative team, social media, AI technology, and project manager.
- Assist the team by setting timelines, goals, meeting project deadlines, and reviewing results; adjusting strategy when needed.
- Engage new technologies – AI integration into the marketing platform.
- Maintain business development materials that will enable glassybaby to continue to find new nonprofit partners that tie to our mission in new markets.
- Continually leverage existing partner relationships to maximize sales & brand awareness (for monthly online sales, in-store relationships, and proactive gift-giving occasions).
- Lead and drive each of the marketing functional areas to develop innovative, cost-conscious strategies that drive traffic, sales, and company / brand awareness.
- Implement successful marketing strategies across all channels and new and existing regions and oversee all associated execution efforts.
- Leverage market research & data analytics to drive customer segmentation and insights.
- Develop programs to capitalize on market opportunities, increase sales and giving, and deepen customer / partner relationships.
- Prepare and manage the marketing budget and calendar.
- Manage outside media agencies and service providers as needed.
- Help drive and promote the glassybaby culture and ensure a positive work environment.
- All other duties assigned.
Measurements of Performance (ongoing) :
Knowledge, Skill, and Abilities
Education, Experience, Certifications, Licenses
Physical Demands
Benefits
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