DESCRIPTION

Shopbop.com is looking for a detail-orientated and analytical Email Marketing Associate to support and further develop the global email and push notification program. This role is critical to helping Shopbop drive revenue growth and deliver a best-in-class customer marketing experience. The Email Marketing Associate will support the planning of the email content calendar and messaging strategy for editorial and promotional campaigns. The Email Marketing Associate will provide technical expertise for the marketing team to enhance customer experiences using Salesforce Marketing Cloud by coding, building, and testing email communications and push notifications. This position will develop and implement marketing journeys and provide ongoing support of our email marketing systems and automation platforms. The Email Marketing Associate will partner with Tech teams to provide recommendations for Salesforce Marketing Cloud. The successful candidate will be highly organized and able to thrive in a fast-paced environment.

Key job responsibilities

Daily Email Coding

• Code, build and test emails and push notifications
• Set up, test, QA and launch dynamic content
• Monitor active campaigns daily and quickly troubleshoot to resolve errors
• Design emails and fix issues utilizing HTML / CSS and SFMC developer tools
• Refresh and modernize existing email templates on an ad-hoc basis
• Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
• Serve as SFMC technical expert to optimize reporting, targeting, acquisition and retention opportunities

Triggers and Automations

Email Database Management

Project Management

We are open to hiring candidates to work out of one of the following locations :

New York, NY, USA

BASIC QUALIFICATIONS

PREFERRED QUALIFICATIONS