Marketing manager Jobs in Fort Collins, CO

Job Title:

• Growth Marketing & Demand Generation Lead Location: Fort Collins, CO (Hybrid / On-site) Reports To: Corporate Marketing Manager Target Salary: $70,000 – $80,000 (DOE) U.S.
• Career Institute/Weston Distance Learning has been a trusted leader in online education for more than 40 years, providing flexible, self-paced high school, career training certificates, and associate degree programs in healthcare, business, skilled trades, and others.
• Position Summary We're looking for a Growth Marketing & Demand Generation Lead to build and scale our B2B demand generation engine.
• This role is ideal for a marketer who thrives on creating pipeline, optimizing campaigns, and turning great content into measurable business results.
• Working alongside the Corporate Marketing Manager, you'll own the day-to-day execution and continuous optimization of our demand generation programs across paid digital, webinars, podcasts, industry association partnerships, events, email marketing, and marketing automation.
• While the Corporate Marketing Manager provides strategic direction, brand oversight, and messaging, you'll have significant ownership of campaign execution, lead generation, and marketing performance.
• You'll also partner with our content team to maximize the impact of our marketing assets.
• While the content team supports blog writing, creative development, and content production, you'll lead the execution, promotion, and performance of campaigns that generate qualified leads and contribute to revenue growth.
• This is an opportunity to build and own a critical marketing function while developing into a future marketing leader as our organization continues to grow.
• Primary Responsibilities Demand Generation & Growth Marketing Own the execution and optimization of our B2B demand generation programs.
• Develop and execute integrated campaigns across paid digital, email marketing, webinars, podcasts, industry association partnerships, and events.
• Build landing pages, lead capture campaigns, email nurture workflows, and automated marketing programs.
• Manage paid media campaigns across LinkedIn, Google Ads, and other relevant platforms.
• Continuously test, measure, and optimize campaigns to improve lead quality, conversion rates, and pipeline contribution.
• Webinar & Podcast Program Management Own the planning, production, promotion, and execution of our webinar and podcast programs.
• Coordinate speakers, agendas, registrations, and technical logistics.
• Host or facilitate webinars and podcast recordings as appropriate.
• Perform light editing using tools such as Descript, Riverside, or similar platforms to prepare recordings for publication.
• Partner with the content team to repurpose webinar and podcast content into blogs, social media, email campaigns, and sales enablement resources.
• Develop promotional campaigns that maximize registrations, attendance, engagement, and post-event conversion into qualified opportunities.
• Industry Association Partnerships & Events Identify, evaluate, and cultivate strategic partnerships with industry associations, professional organizations, and key industry groups that align with our target markets.
• Develop annual engagement plans that leverage memberships, sponsorships, speaking opportunities, webinars, newsletters, and association marketing programs to generate qualified leads and strengthen brand awareness.
• Research, coordinate, and support participation in conferences, trade shows, networking events, and association programs.
• Build integrated pre-event and post-event marketing campaigns that maximize attendee engagement and pipeline generation.
• Partner with Sales to establish event objectives, lead generation goals, meeting targets, and follow-up strategies.
• Develop sales playbooks, messaging, and enablement materials to support successful event execution.
• Measure and report on the ROI and pipeline contribution of association partnerships and event marketing initiatives to guide future investment decisions.
• Marketing Automation & CRM Build and manage campaigns in marketing automation platforms.
• Create lead scoring models, audience segmentation, nurture programs, and campaign workflows.
• Maintain campaign reporting dashboards and identify opportunities to improve funnel performance.
• Ensure seamless lead routing and alignment with Sales.
• Partner with Sales to improve lead quality, follow-up processes, and conversion rates.

Performance & Analytics Measure and optimize marketing performance through key metrics including:

• Marketing Qualified Leads (MQLs) Sales Qualified Leads (SQLs) Pipeline contribution Opportunity creation Cost per Lead (CPL) Cost per Opportunity Campaign ROI Webinar registrations, attendance, and conversion rates Association and event-generated pipeline Provide regular reporting and recommendations to improve campaign effectiveness, marketing-attributed revenue, and overall pipeline health.
• Qualifications 4–6 years of experience in B2B demand generation, growth marketing, or digital marketing.
• Demonstrated success building and executing multi-channel demand generation campaigns that generate qualified pipeline.
• Experience managing paid advertising platforms including LinkedIn Campaign Manager and Google Ads.
• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Salesforce, or Marketo.
• Experience planning, producing, and promoting webinars, virtual events, or podcast programs.
• Experience supporting industry association partnerships, conferences, trade shows, or field marketing initiatives.
• Familiarity with basic audio/video editing tools such as Descript, Riverside, or Adobe Premiere Rush.
• Strong analytical skills with the ability to translate campaign data into actionable recommendations.
• Excellent project management, communication, and collaboration skills.
• Experience working closely with Sales to improve lead quality and pipeline performance.
• Experience with Account-Based Marketing (ABM) strategies is a plus.

Success in This Role Within your first 12 months, success will include:

• Building a repeatable demand generation engine that consistently delivers qualified pipeline.
• Increasing Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and marketing-attributed pipeline.
• Establishing successful webinar and podcast programs that generate measurable engagement and qualified opportunities.
• Building valuable industry association partnerships that expand market visibility and contribute to lead generation.
• Improving campaign conversion rates and marketing-attributed revenue through continuous optimization.
• Creating measurable ROI from paid media, association partnerships, webinars, podcasts, and events.
• Strengthening alignment between Marketing and Sales through effective lead management, reporting, and campaign execution.
• This role is designed for a marketing professional who wants to take ownership of demand generation, influence revenue growth, and build the experience needed to advance into future marketing leadership opportunities as our company grows.
• Benefits Health, Dental, Vision and Life Insurance FSA, Short/Long Term Disability Tuition Reimbursement Paid Time Off Powered by JazzHR