Marketing research analyst Jobs in Kansas City, MO

General Description :   The Strategic Market Research Analyst will collaborate with the Market Strategy Director to research and analyze new market opportunities, manage project pipelines, and support the development of capture plans for upcoming opportunities. This role involves tracking and reporting opportunities in Salesforce, developing financial deliverables, maintaining a marketplace activity database, and delivering actionable insights. The Strategic Market Research Analyst will also enhance communication between various internal departments and operating units while identifying potential projects before RFI / RFP. Duties : Support the team in building pipelines and capture plans for pursuits in the Power Delivery space. Identify and communicate competitive advantages in specific areas. Monitor and report on activities within RTOs (PJM, MISO, CAISO, SERC, etc.) to inform strategic pursuits. Develop strategies for entering new markets and integrating new and emerging technologies (e.g., H2, advanced conductors). Maintain a list of prospects and pursuits in Salesforce, generate reports, and track bid history, win / loss KPIs, and conduct lessons learned post-proposals. Facilitate communication through regular meetings, shared updates. Maintain internal Teams and SharePoint file sharing systems. Conduct research using third-party databases and internal resources to identify unknown pursuits and develop strategic approaches. Analyze utility IRPs, federal / state policies, and industry trends to inform strategic positions. Gain competitive intelligence and define communication strategies for new competitive advantages. Understand material escalation and future outlooks. Adhere to internal standards, policies, and procedures. Develop, maintain, and disseminate industry news feeds. Perform special projects and other duties as assigned. Required Experience and Education : Bachelor’s degree in Business Administration, Finance, or a related field. Minimum of 5 years of experience in a strategic support role. Skills : Strong data extraction, evaluation, and communication skills. Self-starter with the ability to work independently and support team needs. Excellent written and verbal communication skills. Strong presentation skills. Ability to communicate effectively with all levels in the organization. Strategic and creative thinking driving actionable insights. Strong organizational, analytical, and problem-solving abilities. Detail-oriented. Proficiency in Microsoft Office Suite, Salesforce, and the ability to integrate new advanced technologies. Travel Requirements : Travel : Yes Percent of Time : Up to 10% Powered by JazzHR