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Marketing research analyst Jobs in Plano, TX
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Marketing research analyst • plano tx
Marketing Data Analyst
AdvocareTelecom Parkway, Richardson, TX, US- Promoted
Quality Assurance Analyst, Marketing Technology
Fisher InvestmentsPlano, TX, United States- Promoted
Research Assistant
TradeJobsWorkForce75075 Plano, TX, USMarketing Compliance Analyst
AppleOne Employment ServicesPlano, TX, United StatesEmail Marketing Analyst w / SFMC
INSPYR SolutionsAddison, TX- Promoted
Marketing Analyst
TradeJobsWorkforce75287 Dallas, TX, USClinical Cardiovascular Research Enrollment Analyst
Baylor Scott White HealthPlano, Texas, United StatesMarketing Content Review Analyst
Bread FinancialPlano, Texas, United States of AmericaDigital Marketing Analyst - Fisher Investments
Jobs via eFinancialCareersPlano, TX, United StatesQuality Assurance Analyst, Marketing Technology
CcgmagPlano, TX, United StatesGTM Marketing Business Analyst
ServiceNowAddison, Texas, USA- Promoted
Marketing Analyst
OptomiPlano, TX, USHybrid Marketing Analyst Coordinator 4 161033
JNDPlano, TX, United States- New!
Sr. Digital Analyst (Adobe Marketing Cloud)
Jobs via DicePlano, TX, United States- Promoted
Marketing Analyst-Richardson, TX
StaffingRichardson, TX, USSr Marketing Analyst
FedExPlano, Texas, US- New!
Performance Marketing Analyst - Mid Level
USAAPlano, Texas, US- Promoted
Marketing Analyst
Aditi ConsultingPlano, TX, US- New!
Marketing Analyst (Richardson, TX)
ARGORichardson, TX, United States- associate dentist (from $ 145,600 to $ 250,000 year)
- dentist (from $ 147,800 to $ 250,000 year)
- director of software engineering (from $ 140,000 to $ 245,000 year)
- engineering director (from $ 23,381 to $ 240,706 year)
- medical director (from $ 76,750 to $ 234,900 year)
- product director (from $ 150,714 to $ 220,500 year)
- principal software engineer (from $ 147,400 to $ 215,000 year)
- snowflake (from $ 133,120 to $ 211,350 year)
- business development director (from $ 70,000 to $ 211,030 year)
- supply chain director (from $ 155,000 to $ 210,132 year)
The average salary range is between $ 57,383 and $ 107,500 year , with the average salary hovering around $ 81,973 year .
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Marketing Data Analyst
AdvocareTelecom Parkway, Richardson, TX, US- Full-time
Overview :
We are seeking a Marketing Data Analyst to lead data-driven initiatives across both paid and organic digital media channels, with a focus on eCommerce and CPG. This role will be instrumental in optimizing digital marketing performance through advanced insights spanning search, social, programmatic, SMS, and email marketing to enhance customer acquisition, engagement, and retention.
The ideal candidate has 4+ years of experience in digital media analytics, a deep understanding of consumer behavior in eCommerce / CPG. This role requires a strategic thinker who can partner with cross-functional teams to develop actionable insights that influence digital media investment and performance.
Key Responsibilities :
- Performance Analysis & Strategy – Analyze paid (search, social, programmatic, display, retail media) and organic (SEO, social, content, email) performance to drive eCommerce sales and brand growth.
- KPI Tracking & Optimization – Monitor key eCommerce and CPG metrics including ROAS, CAC, LTV, conversion rates, cost per acquisition, organic traffic growth, engagement rates, and basket size metrics.
- Salesforce Commerce Cloud & Marketing Cloud – Leverage Salesforce tools to analyze customer journeys, campaign performance, and omnichannel attribution to refine digital strategies.
- Dashboard Development & Reporting – Build and maintain dashboards using Tableau, Looker, Power BI, and other analytics tools to provide real-time insights on DTC, retail, and omnichannel performance.
- Collaboration & Stakeholder Engagement – Work closely with media buyers, social media teams, content strategists, and eCommerce teams to refine digital marketing strategies based on performance insights.
- A / B Testing & Experimentation – Conduct A / B tests and performance experiments across paid and organic channels to improve efficiency, conversion rates, and engagement.
- Retail Media & Marketplaces – Optimize ad spend and strategy on Amazon Ads, Walmart Connect, Instacart Ads, and Target Roundel to drive incremental eCommerce revenue.
- Omnichannel Attribution & Customer Journey Analysis – Monitor the eCommerce funnel, customer behavior insights, and multi-touch attribution models to optimize digital marketing investments.
- Industry Trends & Innovation – Stay up-to-date on emerging platform updates, AI-driven analytics, and MarTech advancements to enhance digital strategy and maintain a competitive edge.
Qualifications & Skills :