Marketing research analyst Jobs in Raleigh, NC

Responsibilities:

Strategic Marketing Planning & Campaign Execution (30%)

• Develop and execute integrated marketing strategies that support organizational growth, membership acquisition, product adoption, retention, and brand awareness.
• Create comprehensive marketing plans, campaign calendars, timelines, and execution strategies aligned with business objectives.
• Partner with the VP of Marketing and internal stakeholders to define campaign goals, audience strategies, messaging, required assets, and success metrics.
• Lead cross-functional campaign execution from strategy through delivery while ensuring deadlines, quality standards, and business goals are met.
• Monitor campaign performance, analyze results, and continuously optimize programs to improve engagement and ROI.

Creative Strategy & Brand Leadership (20%)

• Collaborate with the VP of Marketing, Creative Director, and business leaders to develop compelling marketing strategies, messaging, and customer experiences.
• Guide the development of marketing materials across traditional and digital channels while ensuring brand consistency.
• Manage marketing projects from concept through completion, balancing creativity, execution, and measurable outcomes.
• Partner with internal teams and external vendors to deliver high-quality campaigns, creative assets, and marketing initiatives.

Marketing Analytics, Research & Performance Insights (20%)

• Utilize customer data platforms (CDP), marketing automation tools, CRM systems, and analytics platforms to support targeted marketing strategies.
• Analyze customer/member insights, competitive trends, campaign results, and market data to identify opportunities for growth.
• Develop reporting dashboards and performance summaries that provide actionable recommendations.
• Use data to improve audience segmentation, personalization, conversion rates, and overall marketing effectiveness.

Digital Marketing & Channel Optimization (20%)

• Lead strategy and execution across digital channels including website, email marketing, social media, digital advertising, content marketing, SMS, and online campaigns.
• Optimize digital experiences to improve customer/member engagement, acquisition, and retention.
• Oversee content planning, digital campaign execution, website improvements, and user experience initiatives.
• Stay current with digital marketing trends, emerging technologies, and best practices within the financial services industry.

Budget & Performance Management (10%)

• Manage marketing budgets across traditional and digital channels, ensuring effective allocation of resources.
• Establish and monitor KPIs to measure campaign performance, engagement, growth, and ROI.
• Provide leadership with insights and recommendations to support strategic decision-making.

Requirements:

• 8+ years of progressive marketing experience with demonstrated success developing and executing integrated marketing strategies.
• Minimum of 4 years of experience managing marketing teams within a financial institution, credit union, bank, fintech, or financial services organization.
• Experience driving measurable results through digital marketing, customer/member engagement, brand strategy, and marketing analytics.
• Strong understanding of financial products, member/customer journeys, compliance considerations, and regulated marketing environments.
• Experience managing campaigns across multiple channels including digital, email, web, social media, and paid media.
• Proven ability to analyze data, identify trends, and translate insights into actionable strategies.

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred; equivalent combination of education and experience considered.

Preferred Skills

• Financial services or member-based organization experience strongly preferred.
• Experience with CRM, CDP, marketing automation, and analytics platforms.
• Strong project management, communication, and leadership skills.
• Ability to balance strategic thinking with hands-on execution.