Marketing research analyst Jobs in San Mateo, CA

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The Position

Genentech USA, Inc. has multiple openings for the position of Senior Marketing Analyst at its South San Francisco, California location.

Duties: Within global biotechnology company, advise key stakeholders and contribute to the strategic planning efforts in Commercial, Medical, and Government Affairs (CMG). Compile data to analyze patients, other customers, and market dynamics to formulate strategic recommendations that drive products' patient impact. Evaluate data from various commercial, access and medical sources and provide recommendations that support pharmaceutical product development decisions. Perform qualitative and quantitative market research collection and analysis to formulate strategic actions items for cross-functional stakeholders while collaborating with them to identify broader business objectives and goals. Analyze data on the company's promotional efforts against indices that measure effectiveness on patient impact. Maintain data-driven knowledge of internal and external pharmaceutical landscape and apply analytical and statistical methods to leverage various data sources and technical tools that address business needs. Use marketing analytics, segmentation studies, demand modeling, and performance dashboards to optimize campaigns across channels and adjust strategies based on market response/customer insights. Evaluate current industry landscape and strategies, plans and tactics to identify requirements in the areas of research, competitive intelligence, forecasting, and data analysis that support business forecasting initiatives. Apply analog and digital media to gather, visualize, and report relevant consumer index data to stakeholders to define actionable project plans and to develop and refine brand positioning, core messaging, and creative assets. Track and communicate marketing impacts on dynamic marketplaces that involve varying competitive intensity and commercial, access and regulatory pathways. Based on data, monitor and assess the effectiveness of promotional efforts, projects, and practices, and identify opportunities to optimize return on project investments.

Education and experience required: Master's degree in Business Administration, Public Health, or related field and three (3) years of experience performing marketing analysis for the biotechnology, pharmaceutical, medical technology or life sciences industry.

Special requirements: Must have experience with the following:

• Commercial pharmaceutical product development lifecycle (clinical development to commercial launch, including clinical development strategy, regulatory milestones, brand planning, and promotional/go-to-market strategy development and implementation).
• US healthcare system and customer dynamics, including commercialization of therapeutics, stakeholder management (patients, providers, insurance companies, and advocacy groups)
• Product brand and portfolio strategy development using marketing analytics, segmentation studies, demand modeling, performance dashboards, and primary research
• Managing and collaborating with internal and external stakeholders, including cross-functional teams and external vendors/agencies.

May telecommute up to 2 days per week.

Worksite: 1 DNA Way, South San Francisco, CA 94080

The expected annual salary range for this position based on the primary location for this position of South San Francisco, California is $164,136 to $220,100 per year. Actual pay within the range will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Compensation & Benefits

This position also offers an attractive benefits package.

Learn more about how we reward our employees at Roche.

Who We Are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.