Marketing research Jobs in Fort Collins, CO

Services Marketing Professional

This role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description

The Services Marketing Professional is primarily responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for multiple services and capabilities. Examples: HPE Complete Care Service, HPE Tech Care Service, HPE Managed Services. This role is focused on outbound (customer-facing) activities.

Responsibilities

• Defines and/or manages execution of services marketing strategies and tactical plans.
• Develops/manages marketing program budgets.
• Aligns organizations/processes to achieve program goals.
• Develops and/or manages delivery of value propositions/messaging for assigned services offerings.
• Develops and/or executes deliverables that drive external awareness.
• Manages customer-facing aspects of new service introductions and contributes messaging to new product introductions.
• Refreshes services messaging and end-of-life (EOL) messages.
• Measures services marketing effectiveness using closed-loop analysis. Drives continuous improvements to Marketing efficiency and effectiveness.
• Applies intermediate level of subject matter knowledge to solve a variety of common business issues.
• Works on problems of moderately complex scope.
• Acts as an informed team member providing analysis of information and limited project direction input.
• Exercises independent judgment within defined practices and procedures to determine appropriate action.
• Follows established guidelines and interprets policies. Evaluates unique circumstances and makes recommendations.

In this role you will...

• Perform analysis as required to drive/support services marketing activities such as competitive analysis and synthesis of syndicated and/or primary research.
• Collaborate with Businesses/Marketing Communications/Delivery/other teams to execute services marketing plans.
• Track/report program metrics.
• Assist with key event planning and execution.
• Develop/communicate closed-loop post-analysis of assigned programs.
• Create messaging and content for services marketing programs.
• Perform marketing operations activities as required, e.g., purchase orders and asset publishing.

Education and Experience Required

• BA or BS in Marketing or related field; MBA preferred.
• 3+ years marketing experience.
• Sales and/or channel experience a plus.

Knowledge and Skills

• Knowledge of marketing principles, practices, tactics and tools.
• Understanding of offering category and company offerings/ strategy.
• Project and budget management skills.
• Strong written/oral communications.
• Strong analytical skills.
• Good interpersonal skills.
• Ability to work as part of a team.
• Ability to interface effectively with multiple levels of the organization and functional disciplines.
• Influencing skills.

Impact/Scope

• Recommend/deploy marketing programs that drive demonstrable awareness.

Complexity

• Moderate Generally not senior management or partner/customer-facing.
• Considerable cross-functional/cross- organizational interaction.

What We Can Offer You

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Recruitment Fraud Alert

We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat-based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as back account details, Social Security numbers, or national IDs via social media or chat applications.

All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual's own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.