Marketing specialist Jobs in Louisville, KY

Summary

Job title : Marketing Coordinator

Job ID : 202497920002

Department : Industrial Division

Location : KY-Louisville

Description

Summary :

The Division Marketing Lead is responsible for growing opportunities, sales and

customer partnerships through developing, communicating and implementing a defined

marketing & communications plan for a geographical group of locations.

This role offers the unique opportunity to manage, coordinate and help implement all

aspects of the marketing / communications plan such as strategy, branding, digital

campaigns, communications, content creation and analysis.

Execute the defined vision and strategy in coordination with the local Profit Centers,

suppliers and the Industrial Solutions Network vision.

Ensure that campaigns and projects are properly implemented in-line with agreed upon

targets and objectives.

A strong background in leadership, communication, marketing, collaboration,

and influence is desired. The Division Marketing Lead will be engaging other division

marketing, sales and managers to best plan, communicate the value and objectives of

marketing plan to the locations and our customers.

Reports to : Division Manager

Minimum Qualifications :

A four year degree or equivalent professional experience.

Demonstrated success in communication and field marketing program.

Experience in creating and managing brands.

Proven Leadership skills to motivate, influence and drive change to embrace new

concepts and solutions.

Demonstrates strong interpersonal, organizational and written / verbal communication

skills with a versatility to span engagement from executives to individual

contributors.

Self-motivated and self-managed towards objectives. Ensure all concepts are

developed on time, aligned with brand direction and in-line with agreed budgets.

Proven ability to manage multiple partner relationships while achieving target

outcomes.

Preferable experience and proven in design and digital content creation.

Must be able and willing to travel as required.

Preferred Qualifications :

n / a

Working Conditions :

This position operates in a professional office environment and is largely a sedentary role.

Supervisory Responsibilities : No

Essential Job Functions :

Marketing

Work directly with the Division Manager to establish yearly goals for marketing.

Execute on the agreed upon marketing strategies and utilize any resources required

to bring the plans listed above to life.

Manage the brand, content and strategy to drive the branding strategy of the

Industrial Solutions Network and local markets / DBAs. Create and document the

acceptable branding methodologies, create and distribute branding guides as

required and coach your division on how to maintain brand presence within the

branding guidelines.

Participate in the development of the marketing calendar to execute and work with

our suppliers and partners on agreed upon campaigns.

Interact as a team member within the Industrial Solutions Network marketing team

to fully develop and implement any national ISN project as delegated.

Develop a sphere of relationships with all division personnel, including all

appropriate decision makers / stakeholders at the locations and ISN marketing leads.

Oversee the creation of any program deliverables as required to implement each

marketing and / or communication program.

Collaborate with managers or any account managers to understand customer

buying behavior and opportunities.

Statistical analysis and reporting of programs and / or market driven data as

required.

Manage customer personas and develop campaign and communication strategies

targeted to those personas.

Direct involvement in Recruiting. Helping to lead our Campus & University Marketing

engagement efforts, building the CED brand on campus with staff and students at

target colleges and universities, participating in career fairs and other on-campus

recruiting events, helping to coordinate initial interviews with college candidates, etc.

Communications

Set a standard for formally communicating within the division and to the Profit

Centers on a regular, defined basis.

Develop new or utilize existing communication channels to execute your marketing

plan within local and and ISN standards and guides.

Develop new and maintain existing strategic partnerships with suppliers to maximize

their visibility of the opportunities available within the division and ISN.

Participate in appropriate professional organizations and industry events to exhibit

thought leadership, develop new partnerships and promote capabilities.

CED is an Equal Opportunity Employer - Disability | Veteran

Benefits :

Benefits available for this position are :

• Insurance - Medical, Dental, Vision Care for full-time positions
• Life Insurance
• 401(k)
• Paid Sick Leave
• Paid Holidays
• Paid Vacation
• Paid Pregnancy & New Parent Leave