Marketing specialist • west covina ca
Please be advised the job position is located in the City of Industry, CA.This position is full-time and ON-SITE.We are looking for an Email & Content Marketing Specialist to manage our email m... Show more
Email & Content Marketing Specialist.This position is located in the City of Industry, CA.We are looking for an Email & Content Marketing Specialist to manage our email marketing campaigns, blog co... Show more
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Hybrid Markwins Headquarters - City of Industry, CA 91789.Salary Position Type Full Time Education Level 4 Year Degree Category Marketing.The Manager, Retail Marketing will report to the AVP, Bran... Show more
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The average salary range is between $ 45,000 and $ 82,466 year , with the average salary hovering around $ 57,172 year .
Please be advised the job position is located in the City of Industry, CA.
This position is full-time and ON-SITE.
We are looking for an Email & Content Marketing Specialist to manage our email marketing campaigns, blog content, and customer engagement initiatives.
This role will be responsible for planning, creating, scheduling, and optimizing email campaigns using Klaviyo, while also supporting blog strategy and content creation to drive traffic, engagement, and conversions.
The ideal candidate has hands-on experience with Klaviyo, strong writing skills, a good understanding of email marketing best practices, and the ability to create content that supports brand awareness, customer retention, and sales growth.
Key Responsibilities Plan, build, and execute email marketing campaigns using Klaviyo.
Create and manage email flows, including welcome series, abandoned cart, post-purchase, win-back, and promotional campaigns.
Write compelling email copy, subject lines, preview text, and calls to action.
Segment email audiences based on customer behavior, purchase history, engagement, and lifecycle stage.
Monitor and report on email performance, including open rates, click rates, conversion rates, revenue, and unsubscribe rates.
A/B test subject lines, email content, creative, send times, and campaign strategies.
Maintain the email marketing calendar and coordinate campaign timing with promotions, product launches, and content initiatives.
Write, edit, and publish blog content that supports SEO, customer education, product awareness, and brand storytelling.
Collaborate with design, ecommerce, product, and marketing teams to ensure email and blog content aligns with brand guidelines and business goals.
Optimize blog content using SEO best practices, including keyword research, internal linking, meta descriptions, and formatting.
Assist with content planning for seasonal campaigns, product launches, and customer engagement initiatives.
Maintain consistency in brand voice across emails, blogs, and other marketing communications.
Qualifications 2+ years of experience in email marketing, content marketing, ecommerce marketing, or a related role.
Hands-on experience with Klaviyo is required.
Strong copywriting, editing, and proofreading skills.
Experience writing blog content, product-focused content, or SEO-driven articles.
Understanding of email marketing metrics, segmentation, automation, and A/B testing.
Familiarity with ecommerce platforms such as Shopify, WooCommerce, BigCommerce, or similar platforms is a plus.
Basic knowledge of SEO best practices.
Strong organizational skills and ability to manage multiple campaigns and deadlines.
Comfortable analyzing performance data and making recommendations for improvement.
Experience with Canva, Figma, Adobe Creative Suite, Google Analytics, or project management tools is a plus.
Preferred Skills Ecommerce or consumer product brand experience.
Experience creating customer lifecycle marketing campaigns.
Familiarity with SMS marketing through Klaviyo or similar platforms.
Basic understanding of HTML/CSS for email formatting.
Experience working with promotional calendars and product launches.
