Marketing strategist Jobs in Madison, WI

Lead Digital Health Strategist

At Exact Sciences, we're helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you're working to help others.

Position Overview

The Lead Digital Health Strategist plays a leadership role in supporting and promoting health information technology initiatives to assist Organized Customers in improving business outcomes. In partnership with the account leaders, the leads will work with C/D Suite leaders to identify opportunities for optimizing the many Digital Health technologies which are currently being used by health system customers in-market.

Essential Duties

Include but are not limited to the following:

• Act as a technical expert to the account lead and HQ to help them understand application of appropriate Digital Health strategies and use of Digital Health resources.
• Align EXAS Digital Health capabilities with customer EHR capabilities to appropriately and compliantly advance business outcomes.
• Exhibit deep and actionable insights about customers and local market dynamics.
• Assist marketing in developing/proposing new resources/tools for use in-market.
• Identify and develop Digital Health market shaping opportunities between EXAS and relevant vendors, influencers, policy makers, customers or multiple stakeholders within key market ecosystems.
• Assist marketing in monitoring external technical and business environment for innovative needs and resources.
• Provide educational support to the broader EXAS account team regarding Digital Health existing capabilities and emerging trends/implications.
• Establish relationships with high priority decision makers, Key Opinion Leaders, C-Suite, in health information technology to facilitate access to portfolio products and influence/change to protocols.
• Work collaboratively with cross-functional team to uncover opportunities, and/or uncover underlying or unexpressed clinical/customer technology needs.
• Deliver regular business reviews with the Account Team and leadership.
• Create business plans including, but not limited to opportunity development, strategic account targeting and planning and developing competitive strategies to successfully meet sales goals.
• Ensures key stakeholders; marketing, lab, medical affairs, market access, and operations, are fully briefed and aligned on relevant business opportunities.
• Align Exact Sciences HIT capabilities with customer E.H.R. capabilities.
• Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
• Support and comply with the company's Quality Management System policies and procedures.
• Regular and reliable attendance.
• Ability to travel 50% of working time away from work location, may include overnight/weekend travel.

Minimum Qualifications

• Bachelor's degree in business administration, marketing, healthcare or related field.
• 10+ years of experience working in health information technology, marketing, or commercial field.
• Basic computer skills to include Internet navigation, Email usage, and word processing.
• Ability to meet any requirements set by healthcare facilities for access to those facilities.
• Authorization to work in the United States without sponsorship.
• Demonstrated ability to perform the Essential Duties of the position with or without accommodation.

Preferred Qualifications

• Strong IT acumen & knowledge of Digital Health platforms and applications.
• Strong knowledge and understanding of how Digital Health is currently leveraged in US market and within health systems.
• Demonstrated success in establishing, developing and maintaining relationships; influencing others.

Salary Range: $112,000.00 - $190,000.00 The annual base salary shown is for this position located in US - WI - Madison on a full-time basis and may differ by hiring location. In addition, this position is bonus eligible.

Exact Sciences is proud to offer an employee experience that includes paid time off (including days for vacation, holidays, volunteering, and personal time), paid leave for parents and caregivers, a retirement savings plan, wellness support, and health benefits including medical, prescription drug, dental, and vision coverage. Learn more about our benefits.

Our success relies on the experiences and perspectives of a diverse team, and Exact Sciences fosters a culture where all employees can develop personally and professionally with a sense of respect and belonging. If you require an accommodation, please contact us here.

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We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, and any other status protected by applicable local, state, or federal law.