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Role : Works directly with media buying team to assist in the planning, negotiation, buying, management and reporting of offline media campaigns for an array of clients. Involved in team, vendor and partner coordination, along with participation in client meetings. Assist with the review and audit of client media spending and approval, ensuring campaigns adhere to budget and campaign parameters.
Essential Duties and Responsibilities
Work with team to compile research to discuss / potentially incorporate into plans
Bring new ideas and examples to conversation with account team, partners, clients
Pull Rankers, pull SQAD
Draft Avails Request, distribute w / approval
Input avails
Pull Kantar reports, formatting for internal / external presentation
Input buying information into Planner's flowchart, maintaining
Assist in the gathering of campaign performance analytics and creation of reports
Oversee items needing Project Management focus, entry into PM system
Upload buys to Strata and then E-port
Generate IOs, distribute w / approval
Input and maintain contracts for media vendors (outdoor, etc.)
Update Program Grids and Budget Worksheet
Gather Pre-logs from stations for assigned campaigns
Analyze air-checks from TV / Radio station vendors
Compile and maintain media buy Makegoods
Generate Post-Buy reports
Add items to spec sheet
Send Traffic Instructions / changes, creative
Reconcile media vendor invoices, work with Account Director to address issues
Attend meetings (client, vendor, partner, team)
Participate in continuous learning through webinars, vendor presentations, etc.
Observe and learn media buying skills to evolve to role as Media Buyer
Plus, any other request that benefits the client, account team or agency
Skills & Traits Required
Self-sufficient, problem solver, loaded with initiative
Positive attitude and outlook
Comfortable with math, numbers, formulas
Resourceful and able to complete assigned tasks in an autonomous and timely manner
Reliable and punctual during the work week
Mindful of, and adherence to, processes and workflow
Ability to see steps ahead, anticipating issues and / or needs
Overly communicative, present and vocal with team, agency, clients, vendors
Strong communication skills (verbal, written, electronic, video conference)