Media Jobs in League city tx

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Position Summary

The Social Media Lead will lead Wellby's social media strategy and contribute to marketing, public relations, and communication strategies. The Social Media Lead is a strong brand storyteller, effective content strategist, and proven social brand builder who understands the importance of having a strong social media presence in today's digital marketing landscape.

The Social Media Lead is responsible for the daily, end-to-end execution of social media content and campaigns, content creation and optimization, channel growth, online reviews, and reporting. This individual must possess a deep love for social media and the latest content trends, be highly creative while also ready to analyze the social media efforts through data.

Principle Duties and Responsibilities

• Works with purpose and is driven to provide the best team member experience.
• Willingness and ability to exhibit Wellby Core Values every day.
• Develop and oversee a comprehensive social media strategy, aligning with the company's core values and marketing objectives.
• Create and manage a master implementation plan for all corporate social media platforms, ensuring up-to-date practices and brand consistency.
• Lead the day-to-day management of social media campaigns and content, including content approval, deadline management, and ensuring brand voice consistency.
• Coordinate with various departments, such as Retail and Lending, to communicate campaigns effectively and manage change.
• Collaborate with the Marketing & Communications teams to produce engaging content across social media channels.
• Supervise the creation of text, images, and videos, ensuring adherence to brand guidelines and quality standards.
• Define, track, and analyze key performance indicators (KPIs) for social media strategies to assess effectiveness and drive continuous improvement.
• Implement and refine testing and user experience methodologies for both organic and paid social media components to optimize campaign performance.
• Manage multiple social media accounts, interacting with members and stakeholders to foster a positive community experience.
• Build and maintain relationships with social media influencers, including contract negotiations and collaboration on events and content.
• Participate in on-site internal and external events to capture compelling photography and create engaging live posts for various social media channels.
• Drive innovation in paid social and retargeting strategies through audience segmentation and personalization.
• Stay abreast of the latest trends in social media marketing, sharing insights with the team and serving as an expert advisor within the organization.
• Demonstrate effective teamwork through clear communication, collaboration, reliability, and commitment to collective goals.
• Engage in continuous learning and professional development to enhance skills and contribute to the team's success.
• Manage the social media calendar, balancing various types of content to maximize follower engagement.
• Create engaging and diverse social media content across various locations, adapting to different settings and contexts to enhance the brand's outreach and relatability.
• Oversee special projects and perform additional duties as assigned, supporting the organization's evolving needs.
• performs other duties as assigned.

Knowledge, Skills, and Abilities (KSA)

Supervisory Responsibilities

Complexity & Scope of Work

Physical Demands & Work Environment

Minimum Qualifications

For All Candidates :

This is a Full-Time, Salary (exempt) role.

Wellby is an equal opportunity and affirmative action employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, veteran status or any other legally protected characteristic. If you'd like more information about your EEO rights as an applicant under the law, contact Human Resources.

Wellby provides equal opportunity to qualified individuals with disabilities and disabled veterans. If you need a reasonable accommodation, please email [email protected] or call 281-226-1696 for assistance.

Disclaimer

The statements herein are intended to describe the general nature and level of work being performed by team members and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish an employment contract and are subject to change at the discretion of the Company.