Media Jobs in Tampa, FL

Senior Paid Media Strategist

As the Senior Paid Media Strategist, you are a knowledgeable, nimble, dynamic digital marketing expert who is excited by the chance to dig into a campaign and make it better than ever and even more excited to share that information with others. You are a motivational coach who eagerly shares ideas and knowledge with others. You are a reliable results-oriented high-quality-of-work person who is detail-oriented enough to find the smallest of optimizations, but also a big picture thinker who can effectively communicate your strategies and insights to others.

The Senior Paid Media Strategist is constantly on the hunt for problems to be solved. They don't rest after increasing bids or changing the ad copy, they want to understand it's impact on revenue and how it can be scaled. The Senior Paid Media Strategist bases decisions on detailed data analysis, not just the number on the screen. They know that the job isn't done after the first click and are constantly looking for ways to improve the overall conversion process.

What You'll Do (Responsibilities of the Role)

The Senior Paid Media Strategist serves as both the lead strategist and hands-on practitioner for College Hunks Hauling Junk & Moving's corporate division and a select group of franchise partners. This individual is responsible for developing, launching, and optimizing paid media campaigns that drive measurable growth in lead volume, campaign performance, and revenue.

In this role, the strategist will :

• Be the primary paid media operator for assigned accountspersonally creating, launching, and managing campaigns across Google Ads, Microsoft Ads, Facebook / Instagram Ads, and other emerging platforms.
• Own the full campaign lifecycle, from strategy and keyword research to ad creation, audience targeting, budget pacing, and performance optimization.
• Act as the subject matter expert ensuring campaigns align with business goals at both the corporate and franchise levels, while maintaining consistent brand execution.
• Analyze and act on data daily, uncovering trends, identifying optimization opportunities, and adjusting campaigns in real time to maximize ROI.
• Design and run testing frameworks (creative, audience, bidding, landing page) to continuously improve conversion efficiency and cost per lead.
• Collaborate with internal stakeholders and franchise owners, translating performance metrics into clear insights and actionable next steps.
• Stay hands-on and curious, keeping up with platform updates, algorithm changes, and competitive shifts to proactively evolve campaign strategy.
• Strategy & Planning : Build channel mix, geo / tiering, and budget plans; forecast leads / revenue and set location-level targets.
• Campaign Management : Full-funnel setup and optimization (Search, PMax, Video, Paid Social); audience and creative testing.
• Performance Analytics : ROAS / CPA modeling, cohort analysis, and pacing dashboards (Looker Studio / GA4 / Excel).
• Attribution & Tracking : GTM / GAds / GA4 event design, offline conversion imports, call tracking (e.g., CallRail), UTM governance, QA.
• Multi-Location Scale : Standardize account structure, negative lists, sitelinks / assets, and namingthen deploy systemwide.
• Experimentation : Hypothesis ? test design ? readouts; maintain a rolling A / B pipeline across copy, bids, audiences, and LPs.
• Stakeholder Comms : Clear narratives and recommendations for execs and franchisees; enable local owners with playbooks and office hours.
• Vendor / TechStack : Evaluate / lead partners and select tools that improve speed, accuracy, or margin.

This is a true executional role, not just a coordinator or manager position. The Senior Paid Media Strategist will spend time directly inside ad platforms each day, driving campaign performance through both strategic planning and hands-on optimization. The ideal candidate brings equal parts analytical rigor, creative testing mindset, and click-by-click executional excellence to ensure CHHJ remains a leader in local and national digital advertising.

What You Bring (Experience Needed for the Role)

7+ years in paid media with hands-on management across Google / Microsoft / Meta; multi-location / franchise or digital agency background strongly preferred. Team lead / division lead experience a plus.

Proven ownership of $500k+ annual budgets and multi-market pacing.

Strong marketing data + Looker Studio skills; proficient Excel background.

Tracking fluency : GTM, conversion action best practices + troubleshooting, offline conversions, call tracking strongly preferred

Comfortable presenting insights to senior stakeholders & franchisees. Client / external stakeholder-facing experience required.

Why Join Us? Because You're Ready to Make an Impact!

At College HUNKS Hauling Junk & Moving we don't just fill positions - we hire A+ Players & BUILD LEADERS.

Here's why this opportunity stands out :

Fun, Safe, Winning Team : We cultivate a positive, supportive team environment where collaboration thrives. We believe in enjoying our work, celebrating successes, and learning from challenges. With open communication, mutual respect, and trust at our core, we create a workplace where everyone can grow and succeed together.

Listen, Fulfill & Delight : We believe in truly listening to people's needs, exceeding expectations with thoughtful solutions, and delivering exceptional quality and value that leaves a lasting impression.

Always Branding : Represent our brand in every interaction by treating others with respect, kindness, and dignity, while embodying our core values in all that you do.

Competitive Perks & Benefits : At College HUNKS, we believe great work deserves great rewards. We're proud to offer a comprehensive package that supports your health, happiness, and future - both on and off the job :

Comprehensive Health Coverage : Access quality medical, dental, and vision insurance plans designed to keep you and your family healthy and supported.

Paid Time Off & Holidays : Recharge and refocus with paid vacation days, holidays, and additional time off to prioritize what matters most.

401(k) Retirement Program : Plan for your future with a 401(k)-savings plan featuring a generous company match, plus life insurance and short- and long-term disability coverage for added peace of mind.

Fun, Flexible Work Environment : Experience a casual, team-oriented, and supportive culture that values hard work, celebrates wins, and knows how to have fun while getting things done!

Team Member Discounts : Enjoy exclusive discounts on Moving and Junk Removal Services, with rewards that grow based on your tenure - because loyalty should be recognized and celebrated.

More About Us!

As seen on ABC's Shark Tank, CBS's Undercover Boss, HGTV's House Hunters, CNBC's Blue-Collar Millionaires and more. As we're approaching 250 franchise locations across North America, College HUNKS is one of the largest and fastest growing franchise opportunities. The company is a multi-year consecutive winner of the INC 5000 Fastest Growing Companies award and headquartered in beautiful sunny Tampa, FL. The "Brand Central" team provides franchise support to the franchise owners across the country and operates a World Class Sales and Loyalty Center.

We're a purpose-driven, value-based, socially conscious organization that has been recognized as one of the Top Places to Work and is known for its unique and fun company culture. College HUNKS is an ideal place to flourish and grow as a professional!

College HUNKS is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at College HUNKS are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, sexual orientation, gender identity and / or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.

Flexible work from home options available.