Museum Jobs in Los Angeles, CA
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Marketing Director Job at Petersen Automotive Museum in Los Angeles
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MediabistroLos Angeles, CA, United StatesMarketing Director Job at Petersen Automotive Museum in Los Angeles
Petersen Automotive MuseumLos Angeles, CA, United States- Full-time
Petersen Automotive Museum provided pay range
This range is provided by Petersen Automotive Museum. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
160,000.00 / yr - $175,000.00 / yr
The Director of Marketing at the Petersen Automotive Museum is a dynamic, strategic leader responsible for elevating the museum’s brand through innovative marketing programs and robust partnerships. Working under the direction of the Chief Operating Officer, you will spearhead creative initiatives that drive attendance, enhance revenue streams, and strengthen relationships with auto manufacturers, brands, and supporters. This role demands an expert in automotive marketing, a visionary project manager, and an exceptional communicator who can think several moves ahead while executing complex, detail-oriented campaigns.
Key Responsibilities
- Oversee and mentor the Marketing Department, fostering a collaborative and innovative environment
- Guide team members in developing and executing creative marketing strategies
- Program Development & Optimization
- Conceptualize, produce, and refine museum marketing programs across Development, Retail, Education, Curatorial, and Admissions to drive patron engagement and brand awareness
- Develop and maintain a programmatic calendar that aligns with the museum’s content roadmap and monthly offerings
- Partnership Management
- Manage Corporate Partnerships with meticulous attention to detail, ensuring ongoing collaboration and partner satisfaction
- Collaborate with the Digital Content Manager to integrate digital components into traditional marketing initiatives, reinforcing the museum’s platform growth
- Optimize the museum’s website, email campaigns, and social media channels to reflect the unique Petersen brand and engage diverse audiences
- Stage, review, and coordinate marketing content with the COO, museum partners, and legal teams to ensure all materials meet established requirements
- Strategically work with the Director of Events to plan, promote, and execute internal museum events, ensuring each event meets high standards of communication and production
- Define, track, and analyze key marketing metrics using appropriate analytics tools to measure progress and inform future initiatives
- Monitor and update content across all digital platforms, ensuring accuracy, compliance, and alignment with brand identity
Required Qualifications
This role offers the opportunity to shape the narrative and impact of the Petersen Automotive Museum through innovative marketing strategies and strong industry partnerships. If you are a forward-thinking leader with a passion for the automotive world and a knack for creative problem-solving, we invite you to apply and join our team.
Seniority level
Employment type
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