Provides networking and sales support services for sales efforts to generate leads and a positive community image.
HIGH PAY-OFF ACTIVITIES :
Presents “Regency” to professionals and other “influencers”
Develops networking plans, goals, and objectives
Reports on the effectiveness of contacts and lead generation
Interfaces efforts with sales and marketing personnel
Develops and maintains networking database
Interacts with prospects and families
ESSENTIAL DUTIES AND FUNCTIONS :
Approaches all encounters with residents and employees in a friendly, service-oriented manner
Maintains high standards of personal appearance and grooming which includes wearing the proper name tag when working
Complies at all times with Regency standards and regulations to encourage safe and efficient property operations
Visits local community professionals and other influencers at their place of business, appointments, and cold calls to inform them about the local Regency Retirement Community
Describes the features and benefits of the Regency Community
Develops networking plans in concert with Executive Director and Community Consultant identifying professionals / other influencers
Maintains database of influencer contacts with follow-up section and history
Acts as spokesperson for Regency’s Principles, Values and Beliefs in the local community
Provides timely reporting to Executive Director on community relations and sales activities as requested
Assists in enhancing the community image by attending various industry and local community and senior organization networking meeting. Makes presentations as appropriate
Assists with, planning and executing marketing events being held in and out of the community
Attends department head meetings and performs task as assigned by the Executive Director and Regional Director of Sales / Marketing
Cross training to assist the marketing department as needed with tours, telephone inquiries and other needs to assure community completes performance requirements and meets all sales goals
Designs and implements two marketing events per quarter targeting referral sources
Performs other duties and tasks as assigned or required
EXPERIENCE / TRAINING / EDUCATION
Some college preferred in sales / marketing. Will consider new graduate with a desire to serve and get a great foundation with a great company.
KNOWLEDGE / SKILLS / ABILITIES :
Ability to effectively communicate with potential customers, influencers, professionals, residents, families, and the general public.
Ability to make presentations to a variety of referral sources.
Ability to provide networking and sales support in a senior housing environment while meeting or exceeding Regency’s Principles, Values, and Beliefs.
Availability to work evenings, weekends, and holidays.
Familiar with various computer programs, internet, and lead tracking software.
Familiar with general office equipment.
Ability to deal effectively and calmly with difficult people.
Must be able to work in a stressful environment with multiple priorities.
PHYSICAL REQUIREMENTS :
Ability to lift and move up to 30 pounds.
Range of motion necessary to work in an office environment.
Must be able to climb stairs and negotiate a variety of retirement community and office building layouts.
Must be able to stand and / or walk for long periods of time.