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Staff Product Marketing Manager

Getting paid faster is one of small business owners' most critical problems. Cash flow challenges are cited as a cause for 82% of small business failures. This remains an unsolved problem despite rapid innovation in fintech. There has never been a better time to innovate and make significant progress in solving systemic issues in small business cash management, and the global pandemic has accelerated rapid changes in adoption of new money technologies. Almost half of small business owners (47%) have started accepting payments in new ways since the start of the pandemic and of the small businesses that offer contactless payments, nearly half (46%) started doing so during COVID-19. The QuickBooks U.S. Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Staff Product Marketing Manager on the team, you will develop and activate go-to-market plans for the Payments portfolio of QuickBooks products. This is a unique opportunity for a highly motivated marketing leader to own a business end-to-end and accelerate QuickBooks' growth trajectory in the fintech space. The ideal candidate will have prior experience defining the short- and long-term product strategy for Accounts-Receivable and Payments products, driving new acquisition marketing motions and a demonstrated revenue impact. You'll be challenged to think boldly, move fast, and have a big impact on our customers' lives and the QuickBooks brand trajectory.

Responsibilities

Own 1-year business outcomes for our Payments portfolio, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses.

Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to deliver on the biggest customer needs.

Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences.

Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners.

Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success.

Contribute to 3-year strategic planning and make decisions that benefit the customer and the entire Intuit portfolio, not just the offering.

Qualifications

The ideal candidate will have a proven track record of success and significant experience in complex, fast-paced environments. This individual is a self-starter who can work in a rapidly changing industry and can scale in a high growth environment.

8+ years of experience in product marketing strategy, management consulting, or strategic roles within high-growth environments, and cross-functional execution

Leadership : Proven ability to influence and lead cross-functional teams, build trust, and drive outcomes in a matrixed organization.

Strong Product Marketing craft; fintech or Payments experience preferred

Strategic thinking : Strong capability to translate strategic plans into actionable tasks, ensuring project completion and alignment with business goals

Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans

Analytical and problem solving orientation : comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities

Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes

Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results

Technical Acumen : Understanding of payment systems and money movement is a plus

Excellent verbal, written / presentation, and interpersonal communication skills.

BA / BS required, MBA preferred.

Experience with small- and mid-sized business a plus

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is : EOE AA M / F / Vet / Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.