The primary role of Outside Sales is to ensure that the strategic goals of the business are met through continuous contact and relationship building with existing dealers, end users of our products, and prospective new customers who serve the K12 School market as well as other strategic sectors within the industry.
Increase your chances of an interview by reading the following overview of this role before making an application.
You are the key to this role! In order to succeed, you will need tenacity, high energy, and the ability to drive yourself to achieve sales targets.
Responsibilities
Outside Sales will be tasked with growing the existing customers (dealers), creating new customers, and meeting and / or exceeding monthly, quarterly, and annual sales quotas at the appropriate gross margin. They will accomplish this by establishing strong relationships with Schools and School Districts.
Generate new and repeat sales by providing solution information in a timely manner.
Develop new business by calling on companies and individuals.
Determine customer requirements and expectations to recommend specific products and solutions.
Responsible for inside sales activities including cold calling and emailing to generate additional sales.
Responsible for reaching out to, following up, and managing a specific list of customers to increase their sales.
Outside sales activities include attending trade shows, periodically visiting dealers, and performing demos as needed / requested.
Execute Monthly Sales Initiatives as directed by the VP of Sales.
Recommend alternate and additional products based on customer need, cost, availability, or specifications.
Present price and terms in accordance with standard procedures.
Proactively recommend items needed by customers to increase customer satisfaction.
Increase sales and average order size by means of cross-selling, up-selling, add-on sales.
Educate distributors and / or customers about terminology, features, and benefits of products to improve product-related sales and customer satisfaction.
Requirements
Bachelor’s degree in Technical Theater / Theatrical Lighting and 1-2 years of industry sales experience preferred.
Strong knowledge of the entertainment industry, products, processes, and people on a worldwide basis.
Proven ability to understand the sales process.
Strong communication and interpersonal skills.
Strong attention to detail and demonstrated organizational skills.
Ability to work independently and as part of a team.
Ability to maintain confidentiality at all levels.
Strong problem-solving and creative thinking skills.
Ability to present a professional attitude and demeanor while attending trade shows and visiting customers.
Proficiency with Microsoft Office Products, Salesforce.com knowledge is a plus.