Paid search manager Jobs in Boston, MA

Merge Storytelling and Technology

We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers.

Promote Health, Wellness & Happiness

We are committed to promoting health, wellness and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our Paid Search Media Manager, you will...

Support MERGE's practice in creating, optimizing, and executing client paid search campaigns. As a hands-on player and coach, you will provide guidance to a paid search specialist, overseeing keyword research, campaign building, client recommendations, QA processes, and regular reporting of results, insights, and optimization strategies. Bring passion, curiosity, strong interpersonal skills, and a desire to mentor others to drive success in this role.

Be Accountable and Responsible

• Lead discovery process to understand client overall and PPC goals
• Conduct PPC audits to identify structural weaknesses and opportunities while understanding the previous team's tactics
• Ensure analytics tracking implementation is accurate and easy to manage
• Review current landing pages to identify opportunities
• Develop and recommend keywords as well as optimizations and testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
• Analyze program performance and KPIs (e.g., ROAS, CTR, CPA, conversion rate)
• Provide in-depth reporting on program performance and present insights and recommendations to clients by leading client status and reporting calls
• Work closely with media companies including Google and Microsoft
• Lead QA of trafficked approved plan into search engines (keywords, ad copy, extensions), and of all components prior to launch (dayparting, bids, budget, targeting parameters)
• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Understand the current AI landscape and how it pertains to search
• Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
• Train paid search specialists and be a subject matter expert for media strategy teams
• Provide POV's on the industry both internally and externally

These are the qualifications we're looking for

LI-VM1

LI-HYBRID

At MERGE, we're committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we're proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $83,600 - $100,350 based on the individual's skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

And here's how we live our values at MERGE

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!