Paid search manager Jobs in San Diego, CA

Overview

Join to apply for the

Senior Manager, Paid Media

role at

San Diego Wave Fútbol Club .

This is a full-time role based in San Diego, California. Depending on education, skill set, and experience, the annual base salary range is $80,000-90,000.

San Diego Wave Fútbol Club is on a mission to build a world class home for players and fans. We are seeking a dynamic, forward-thinking individual to join our mission to share our story, win championships, increase, and delight our fans. We’re making memories and engaging our community through this beautiful game.

Role Responsibilities

Build and manage a holistic paid media strategy across Paid Social, Programmatic, Display, Search and CTV

Own planning, execution and optimization of all paid campaigns to deliver revenue, lead volume and fan acquisition targets

Translate business priorities across Ticketing, Merchandise, Partnerships and Soccer Operations into channel-specific campaign plans

Run a full test-and-learn roadmap covering audiences, creative, copy and conversion flow

Manage pacing, budgets and in-flight optimization across all platforms

Optimization, Attribution & Measurement

Own backend pixel tracking, tagging and campaign attribution across Meta, Google and programmatic partners

Evaluate performance through ROAS, CPA, conversion rate, lead quality and attributed revenue

Partner with Business Strategy & Analytics to validate data integrity, build reports and ensure consistent measurement

Identify drop-offs in the funnel and implement solutions to improve efficiency

Reporting, Insights & Forecasting

Deliver weekly, monthly and campaign-level reporting with clear insights and next steps

Forecast performance, build pacing models and support annual budget allocation

Surface trends, saturation points and opportunities to scale spend profitably

Present results and recommendations to Marketing leadership and cross-functional stakeholders

Manage GA4 event configuration, conversion tracking and attribution reporting to ensure accurate measurement across paid channels

Channel Growth & Innovation

Evaluate and test new platforms, targeting capabilities and technologies

Integrate paid programs with the Club’s owned channels (email, SMS, organic social and web) to create cohesive fan journeys

Ensure all creative assets are built to platform spec and optimized for performance

Partner with Creative, Brand and Content to translate insight into higher-performing assets

Cross-Functional Partnership

Align closely with Ticketing leaders on on-sale priorities, revenue targets and strategies

Work directly with Merchandise on product drops, limited-edition campaigns and Shopify conversion optimization

Partner with Business Intelligence and Analytics team to align on reporting frameworks, revenue attribution and audience insights and forecasting models that guide media strategy

Partner with Marketing to validate tagging, troubleshoot discrepancies and ensure full-funnel visibility from impression to purchase

Support Youth Soccer and Community initiatives through lead-driving media programs

Collaborate with the Marketing team on segmentation, tracking and automation

Manage external agencies and vendors to ensure best-in-class execution, when needed

Adapt quickly as business needs evolve

Qualifications

Required Qualifications

5–7 years of experience in paid media strategy, planning and execution

Hands-on experience building and optimizing campaigns across Meta (Facebook / Instagram), TikTok, YouTube programmatic ad platforms, and streaming / Connected TV advertising

Demonstrated success scaling revenue-driving campaigns, ideally for a sports property, entertainment brand, or agency

Hands-on experience with Google Analytics 4 (GA4), including event set up, conversion confirmation and performance reporting

Strong understanding of attribution, pixel implementation, tracking and analytics

Strong analytical skills with the ability to translate data into actionable insights and recommendations

Skilled in audience development, segmentation and full-funnel optimization

High operational rigor and comfort managing multiple concurrent campaigns

Strong communication skills with the ability to influence internal stakeholders

Willingness to work non-traditional hours including evenings, weekends and all home matches

Preferred Qualifications

Bachelor’s degree (BA / BS) preferably in marketing, communication or journalism

Minimum three (3) years relevant work experience, preferably with a sports property

Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts

Proficiency in Photoshop, Adobe Premiere, and Microsoft Office

Excellent writing and proof-reading skills, including superior attention to detail, a strong handle of grammar, punctuation and voice

Team player who strives to help the club achieve key business objectives, including driving value for corporate partners, creating ticket sales and merch opportunities, and promoting broadcast tune-in – while maintaining maximum exposure with minimal invasiveness into fan timelines / feeds

Ability to multitask, prioritize and problem solve, and manage time effectively within a fast-paced environment

In-depth knowledge of analytics software, content management systems and SEO tools

Ability to strive under pressure and in tight deadlines

Proactive thinker who brings creativity to the job every day

Willingness to work flexible hours, including nights and weekends when needed

Ability to take ideas from concept to execution

Excellent organization skills

Proven experience in collaborating with peers across departments to brainstorm, create and execute on-brand content

EEO and Apply

If you meet the above qualifications and are ready to take on the challenge of leading our professional soccer club to success, we want to hear from you. Please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for the position. Apply today. Our people are our club. We encourage talented candidates from underrepresented and underserved backgrounds to apply. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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