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Marketing & Communications Director

role at

KC Pet Project .

Job Details

Title : Marketing & Communications Director

Department : Development

Reports to : Chief Development Officer

Category : Full time / Exempt; Salary

Supervises : Content Marketing Manager, Customer Engagement Coordinator, Retail Development Manager

Salary : $60,000 - $85,000 / year

Schedule : 40+ hours per week, typically performed Monday through Friday. Ability to work evenings, weekends, and holidays as needed.

About Us

Kansas City Pet Project is a mission‑driven organization dedicated to building a more compassionate community for pets & people. We are a nonprofit organization that operates the Kansas City, MO animal shelter, caring for more than 16,000 pets a year.

About You

We are seeking a passionate and experienced Director of Marketing and Communications to lead our storytelling, branding, and outreach efforts, ensuring our message resonates with stakeholders, donors, and the broader community.

Position Summary

The Director of Marketing & Communications will develop and execute a comprehensive communications strategy to enhance the visibility and impact of our animal welfare initiatives. This role oversees all public relations, media engagement, digital marketing, and brand management efforts, working closely with leadership to amplify our voice and connect with key audiences.

Team Leadership & Collaboration

Supervise and mentor communications staff, freelancers, and volunteers

Work cross‑functionally with program teams, development, and leadership to align messaging and outreach efforts

Implement workflows that improve creative output and cross‑team project flow

Manage budgets and ensure cost‑effective communication strategies

Strategic Communications & Branding

Develop and implement a compelling communications strategy that aligns with our mission to protect and advocate for animals

Ensure brand consistency across all channels, including website, social media, donor materials, and public outreach

Set the creative direction for campaigns, programs, and initiatives

Media Relations & Public Awareness

Cultivate relationships with journalists and media outlets to increase coverage of our work

Write and distribute press releases, op‑eds, and media pitches related to animal welfare issues, rescue operations, and advocacy efforts

Serve as a spokesperson when necessary, representing the organization in interviews and public forums

Digital & Social Media Engagement

Lead the development of engaging social media campaigns to raise awareness about animal welfare issues, adoption programs, and fundraising efforts

Oversee website content, email marketing, and online storytelling to drive engagement and donor support

Utilize digital analytics to optimize outreach strategies

Storytelling & Advocacy

Craft powerful narratives that highlight the impact of our rescue efforts, policy initiatives, and community programs

Work closely with field teams to collect stories, photos, and videos that showcase our mission in action

Develop educational materials to inform the public about animal welfare issues and advocacy campaigns

Fundraising & Donor Communications

Collaborate with the development team to create compelling donor appeals, fundraising campaigns, and grant‑related communications

Support major fundraising events and initiatives with strategic messaging

Qualifications

Education : Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field (Master’s preferred)

Experience : 7+ years’ experience in communications, public relations, or marketing, with 3+ years in nonprofit organizations, ideally in the animal welfare or advocacy sector

Skills

Exceptional writing, editing, and storytelling abilities

Strong media relations and crisis communication experience

Proficiency in social media management, email marketing, and digital analytics

Knowledge of photography, video editing, and graphic design tools is a plus

Technical Skills

Proficiency with Microsoft Office Suite, Classy, and Asana

Proficiency in digital marketing, including SEO, email marketing, and online advertising

Familiarity with social media management tools, analytics platforms (e.g., Google Analytics) and media monitoring

Knowledge of video production, graphic design, and web content management systems is a plus

Attributes

Deep passion for animal welfare and a commitment to ethical storytelling

Creative thinker with a strategic mindset and with the ability to innovate, inspire and engage diverse audiences

Ability to adapt to changing circumstances

Strong leadership and teamwork skills

Collaborative team player with a positive attitude and a commitment to fostering a supportive and inclusive work environment

High level of integrity, professionalism, and emotional intelligence

Personal Attributes

Ability to work in office

Ability to work flexible hours, including evenings and weekends, as needed

Willingness to travel locally and occasionally to out‑of‑state conferences

Valid driver’s license and access to reliable transportation

Comfortable working with animals of various species and sizes

Perform other duties as assigned

Why Join Us?

Be part of a mission‑driven organization dedicated to saving and improving animal lives

Work alongside a passionate team of advocates, caregivers, and rescuers

Make a tangible impact through compelling storytelling and advocacy

How To Apply

Please visit to apply online and submit cover letter and resume. You may be asked to submit samples of media interviews and campaigns to hiring personnel.

We are an equal opportunity employer and encourage applicants from diverse backgrounds to apply.

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